eReatah originally launched their Netflix for eBooks subscription service back in September and changed their name to Entitle a few months later. The service heavily competes with Scribd and Oyster for users wanting to subscribe to their websites and download books on a monthly basis. While the competition relies on iOS and Android apps to appeal to the widest demographic of readers, Entitle is now supporting dedicated e-readers, such as the Kobo, Nook and Sony.
Entitle has been testing their e-reader system for a number of weeks and now the books are available for primetime. In order to get started you first need to download Adobe Digital Editions. This is a free app and allows you sync paid and borrowed eBooks directly to your e-reader. Once the book has been downloaded to your computer, you can use ADE to copy it to your Kobo Aura or Nook Glowlight. Once its on your device, it will pop up under your library and you can begin reading on the go.
The support for e-readers when it comes to dedicated eBook subscription services is quite weak. Amazon is the only company to offer this functionality with their Prime Kindle Lending Library. Scribd offers apps for iOS, Android, and Kindle Fire, while Oyster is limited to iOS. Entitle has apps now for Android, iOS and now dedicated e-readers. Obviously when it comes to reading, sticking with an e Ink device is better for long reading sessions.
Entitle manages their eBook subscription service quite differently from their competitors. The company only offers a limited number of books a customer can borrow on a monthly basis. For $9.99 you can download two books a month and lots of big name publishers are supporting the efforts. The company has deals with major publishers including Simon & Schuster, HarperCollins, HarperCollins Christian, and Houghton Mifflin Harcourt, with more than 100,000 professionally-published titles from authors like Stephen King and Dan Brown. Basically, it is a book of the month type club for a digital world.