Just as the debate once raged about the state of print-versus-digital book publishing, magazines and newspapers are feeling the pinch of that familiar argument. While supporters on both sides of the book format aisle proclaimed that their preferred format was here to stay and the other was on its way out, the same points could be made of digital news.Jeffrey Trachtenberg of … [Read more...] about Are Paper Magazines Still Important?
Digital Magazine News
Irish Times Adds Digital Subscription
The Irish Times is the latest news outlet to make the important leap to offering a subscription to its digital edition, while keeping a freemium paywall in effect. The fairly generous paywall--ten free articles per week on its website, or twenty free articles each week via the mobile app--allows those who have an interest in the outlet's local coverage but may not rely on daily … [Read more...] about Irish Times Adds Digital Subscription
Underserved Communities Turn to Digital Publishing for Local News
When experts mourn the demise of the locally-owned (often family-owned) newspapers, they don't cite things like fast-breaking news or 24-hour headline news coverage; it's the local news and it the hometown coverage that get lost when big name media outlets become the only surviving players in the game. And there is possibly no greater loss in news coverage than that of the … [Read more...] about Underserved Communities Turn to Digital Publishing for Local News
New Industry Takes to Digital Magazine Apps
A variety of industries and business sectors have already seen the benefits in customer loyalty, marketing, and promotion that can come from digital publications, especially in the form of multi-device compatible apps. The hospitality industry, the higher education sector, libraries, and even hospitals have taken to using digital magazines to reach the client base they're most … [Read more...] about New Industry Takes to Digital Magazine Apps
Digital Newspaper Bundling for Added Value
The newspaper industry as a whole has adapted well to digital publishing in order to keep its doors open in an information climate that not only offers free news via the internet, but that competes with internet news for up-to-date accuracy. Digital publishing has offered news outlets the opportunity to continue to reach subscribers and readers while still offering the … [Read more...] about Digital Newspaper Bundling for Added Value
Digital Publishers Turning from Replica Magazines
Digital magazines and newspapers have long fallen victim to the replica syndrome that once plagued ebooks. As mere digital copies of the print original, these versions simply weren't taking advantage of all that the technology had to offer. But thanks to the development of magazine apps, embedded videos and hyperlinks, and other branches of digital formatting, digital magazines … [Read more...] about Digital Publishers Turning from Replica Magazines
PressReader, Kindle Update their iOS Apps
Two new updates have been released for what are arguably some of the most popular digital reading apps, the Kindle reading app and the PressReader digital magazine and newspaper app. Both apps have been given shiny new features or expansions of existing but recent updates.The Kindle app now supports eTextbook reading, which is big news because the iPhone now supports this … [Read more...] about PressReader, Kindle Update their iOS Apps
Digital Content Adds New Layer of Relevance to Libraries
Libraries have come a long way from the days of Alexandria. Once essentially no more than a museum of great works, libraries in the 21st century have had to reinvent themselves as a community-based center of learning and production, not just a place to put your name on the list for the latest James Patterson hardcover. With everything from technology centers, MOOC learning … [Read more...] about Digital Content Adds New Layer of Relevance to Libraries
What Can Super Bowl Ads Tell Digital Magazine Publishers?
Most American consumers have watched (and even enjoyed) a Super Bowl ad at some point, even if they're not professional football fans. These ads, which run well into the millions of dollars to produce and air, are viewed by an estimated 114 million consumers during the live event, and then are repurposed for network advertising once the big game is over.But an article by … [Read more...] about What Can Super Bowl Ads Tell Digital Magazine Publishers?
Clippet News App Takes on Murdoch’s Empire
Rupert Murdoch's name is infamous in the world of print and television media, but a new startup is challenging his stronghold on the news empire. Clippet, a digital mobile app that offers users bite-sized portions of news with the option to select the story in order to hear the entire piece, is going after the busy, on-the-go crowd who still want to be connected to current … [Read more...] about Clippet News App Takes on Murdoch’s Empire
Magazine Media in the Digital Publishing Era
At this week's American Magazine Media Conference in New York, top CEOs and publishing experts from the magazine publishing sector examined the shifting role of their products and their viability in the digital age. While magazine publishing is still firmly rooted in the creation of a physical print product, digital magazine consumption has increased enough in the last few … [Read more...] about Magazine Media in the Digital Publishing Era
The Impact of Digital Magazine Covers
One of the early complaints about ebooks was that they weren't taking full advantage of the possibilities that digital provided. Rather than maximizing the full potential of the concept, early ebooks were just portable, digital, page-by-page replicas of their print counterparts. In an interesting finger-pointing twist, industry experts have now said the same thing about digital … [Read more...] about The Impact of Digital Magazine Covers
Competition in the Digital Library Content Market
Just as publishers and book retailers compete for reading consumers' time and funds, so too do digital content providers compete for the all-important library market. Companies like OverDrive and 3M Library System work to offer the largest catalogs of content, the most seamless patron experiences, and the most support in terms of technology and taking some of the circulation … [Read more...] about Competition in the Digital Library Content Market
Digital Magazines as Marketing, Information Tools
Most consumers may know of digital magazines for their information and entertainment values, but a whole new market has opened up for the category. Developers who care creating app-based, easily accessed digital titles are also using them for their marketing value in much the same way they would have once paid to advertise.One such magazine is Arizona State University's … [Read more...] about Digital Magazines as Marketing, Information Tools