Kobo traditionally does not launch massive media campaigns, but they did spend a large amount of cash advertising on TV, Online and in-stores last Christmas. Today, the company has developed a new advertising initiative called Reader’s Passion. It is mainly celebrating Mother’s Day and will include a mix of television, online and print advertisement in Canada, the United … [Read more...] about Kobo Launches Reader’s Passion Campaign
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Kobo Launches New Interactive Detective Mystery – The Descent
Kobo is launching its first interactive contest entitled "The Descent." The essence of the game is requiring players to solve a maze of hidden clues and visit websites. Like any mystery, the path leads to a great reward — a $5,000 cash prize. As part of the game, players will be required to find clues and decipher symbols located within each story and online through Kobo’s … [Read more...] about Kobo Launches New Interactive Detective Mystery – The Descent
Exclusive: Kobo Aura HD e-Reader Announced
Kobo has announced a new e-reader that will certainly appeal to a wide demographic of users. In a world where the standard electronic book reader is only six inches, the new model bucks the trend with a 6.8 inch HD screen.The Kobo Aura HD features a 6.8 inch e-ink Pearl HD display screen with a resolution of 1440x1080 with 265 DPI. This model is one of the most impressive … [Read more...] about Exclusive: Kobo Aura HD e-Reader Announced
Kobo Finally Allows US Customers to Buy e-Readers Online
Kobo has announced today that it has finally opened online sales to customers living in the United States. Starting today you will be able to purchase the Kobo Touch, Kobo Mini, Kobo Arc, and Kobo Glo via the main website.The USA has never really had a taste of Kobo and many customers end up switching to other brands due to poor retail visibility. The move to sell e-readers … [Read more...] about Kobo Finally Allows US Customers to Buy e-Readers Online
Why Kobo and Sony Are Losing the Digital Race
Sony and Kobo are in big trouble with their current business model of selling hardware and ebooks. The lack of meaningful content and acquisitions are making these two lag behind the competition. It is not enough anymore to merely offer ebooks as a way to gain customer loyalty and trust, these two companies have virtually no community and are trailing off on content discovery. … [Read more...] about Why Kobo and Sony Are Losing the Digital Race
Kobo ARC Receives Jelly Bean Android Update
When Kobo originally released its seminal ARC tablet last year, the company promised a Jelly Bean update. Kobo has been true to its word and released a new firmware update today that will open up a wide new world of enhancements for ARC owners.One of the tremendous benefits of the new update is that it will allow customers to use Google Now. This is the voice recognition … [Read more...] about Kobo ARC Receives Jelly Bean Android Update
Why Kobo Should Implement QR Codes and WIFI to Build Digital Synergy with Indie Bookstores
Many bookstore chains in Canada and the US do not actively promote digital content in their stores. They bet on people coming in and spending more on the tangible versions of the books, but then customers end up buying the digital editions. Bookstores belonging to ABA or the UK Booksellers Association often get a cut out of each digital sale, but are doing little to gain that … [Read more...] about Why Kobo Should Implement QR Codes and WIFI to Build Digital Synergy with Indie Bookstores
Kobo Writing Life Introduces Pre-Orders
Last year Kobo unveiled Writing Life, which is its seminal indie self-publishing platform. It has attracted many prominent authors, such as H.P. Mallory and Kevin J. Anderson. In the last few days, Kobo has quietly introduced the ability for authors to issue pre-orders for their ebooks. This adds a tremendous amount of versatility to promote your upcoming title before the … [Read more...] about Kobo Writing Life Introduces Pre-Orders
Kobo Lowers Commission Rates on Affiliate Program
Kobo has officially announced that it is lowering its commissions on their affiliate program across the board. Kobo is decreasing it from 8% to 5% from this day forward. The company is also scrapping its tiered system that allowed people who grossed over $1500 in sales to be bumped up to 15%.Brad Scott, the man in charge of the affiliate program cited the reduction in … [Read more...] about Kobo Lowers Commission Rates on Affiliate Program
Kobo Appoints Former Apple Sales Director to Oversee European Expansion
More Kobo news today. The company has appointed Jean-Marc Dupuis as the new Managing Director for Europe, Middle East, and Africa. According to the press release, Dupuis was instrumental in Apple's doubling its revenue in Europe. He will be based in Paris. Kobo says that it now has 20% of the global e-reader market with users in 190 countries and localized e-reading services in … [Read more...] about Kobo Appoints Former Apple Sales Director to Oversee European Expansion
Kobo and the Alliance of Independent Authors Staging New Self-Publishing Event
The Alliance of Independent Authors and Kobo are staging a new event that will dive into the semantics of self-publishing via Writing Life. Mark Lefebre, Director of Self-Publishing & Author Relations at Kobo, and Orna Ross will be doing a Q/A on publishing in 2013.This event will be occurring on January 23rd, 2013 at 4pm EST. They will be using the Shindig video … [Read more...] about Kobo and the Alliance of Independent Authors Staging New Self-Publishing Event
eBook Review: Warm Bodies by Issac Marion
Verdict: 5 StarsSadly, on most major review sites it's simply not feasible to give a book more than five stars. Otherwise, this book would qualify for a few extra, just for its greatness.On the surface, Warm Bodies (Emily Bestler Books - Atria), which will be releasing as a major motion picture on February 1st, looks just like a fun diversion, maybe a mindless beach … [Read more...] about eBook Review: Warm Bodies by Issac Marion
Getting in the Game: Kobo’s Efforts to Help Indies Around the World Reach the eBook Marketplace
Michael Tamblyn, Chief Content Officer, Kobo Inc. discussed Kobo's role in the indie environment. Kobo had a fantastic December as it doubled content sales and device sales were up 150%. After Google left indies, Kobo jumped in with the ABA.  Google had asked retailers to compete online, which is very hard to do, and booksellers are not set up to do this. Kobo felt that they … [Read more...] about Getting in the Game: Kobo’s Efforts to Help Indies Around the World Reach the eBook Marketplace