Hachette’s United Kingdom division has seen a copious amount of digital downloads on Christmas and Boxing Day. The publisher sold over 250,000 ebooks from its website and various resellers. This marks a 86% increase over the same period last year and is a testament to the dramatic surge of digital publishing.
The head of Digital Marketing at Hachette UK, George Walkley, told the Book Seller that these numbers should increase further, as more stores report in. Bestselling titles included The Snow Child by Eowyn Ivey, Is It Just Me? by Miranda Hart, Standing in Another Man’s Grave by Ian Rankin, and The Casual Vacancy by JK Rowling.