Bas Group purchases Endless Ideas and Bebook
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We reported a few weeks ago that Endless Ideas the parent company of Dutch e-reader company Bebook, has gone bankrupt. They were unable to compete in the Western European e-Reader industry and purchased too many units from suppliers which contributed towards a bloated inventory. Bas Group has come to the rescue and purchased all of the companies assets and will now be promoting their e-readers through their own brand.
Bebook has been around a number of years with such offerings as the Bebook Neo, Bebook One and their Android tablets the Bebook Live. Their products were sold by Amazon and various EBAY companies in North America, but were not actively marketed here due to a copious amount of competition.
Bas Group features one of the best online precenses in The Netherlands and controls the chains Dixons, PC World and Dynabyte. It is obvious the company is leading the charge of retail and online technology and gadgets in that country. The acquisition of Bebook and Endless Ideas will bolster their portfolio and allow them a higher profit margin at selling the e-readers in their retail locations. According to Steven Baker, CEO of BAS Group, “we are proud to be a Dutch brand with an excellent reputation in the e-reader market to our business portfolio to add. We have the vision and conviction that given the current developments in the digital book market the brand BeBook with the BAS Group is well positioned take it.” He went on to say that “We have seen a rapid demand for tablet PCs but beside that we can also see the e-reading industry growing separately along side it. We believe that e-reading offers consumers a whole different experience. With its paper like display, specially designed for reading BeBook offers consumers this unique experience, both for reading fanatics as for leisure readers”.
If you are an existing Bebook customer do not fret, Bas Group will be taking over your existing warranties and support for your devices.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about electronic readers and technology for the last four years. His articles have been picked up by major and local news sources and websites such as the Huffington Post, CNET and more. Michael frequently travels to international events such as IFA, Computex, CES, Book Expo and a myriad of others. If you have any questions about any of his articles, please send Michael Kozlowski an email to michael@goodereader.com
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