Mercy Pilkington

Mercy Pilkington



is a Senior Editor for Good e-Reader. She is also the CEO and founder of Author Options, a hybrid publishing and consultancy company. Have a question? Send an email to info@authoroptions.com


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Despite the reports and rumors that swirl around bookseller Barnes and Noble, the company has managed to keep its head above water in the retail bookselling space, both physically and online. Reports that the chain will close three hundred brick-and-mortar stores over the next several years was one of the first real nails in its coffin as far as critics were concerned, and coupled with lagging sales of devices and ebooks, many were certain that it was an indication of the company’s doom. But with product launches over the last few years that continue to demonstrate B&N’s commitment to its Nook line of devices, there is evidence that the company still stands behind its plan to innovate with the device and to keep moving forward.

One area that B&N continues to hold its own is in the college textbook market. While the company’s off campus stores have suffered, demonstrated by the recent closing of its flagship New York store that had become a college bookstore over the recent years, its growth on college campuses is surpassed only by Follett.

Now, B&N is combining its retail academic strength with its dedication to digital by announcing the pending development of Yuzu for college textbooks. According to an announcement on the Barnes and Noble College site, “Yuzu is a digital education platform by Barnes & Noble that makes the everyday learning experience remarkably gratifying. It’s an online ecosystem that enables the collaborative, free flow of information between learners and educators, making it easier than ever to teach, learn, discover and digest. Yuzu combines the passion of the mentor and the curiosity of the student to create something never before seen in our industry.”

By building a single-app interface that works through tablets or web-browsers (meaning students no longer have to choose what type of device they bring to college), B&N hopes to build a platform where students, educators, and virtually any stakeholder in the academic process can seamlessly interact with the text or material, regardless of the content’s publisher. It will integrate access to the online bookstore in order to keep all of the user’s content in one location for accessing, studying, and collaborating.

While this concept isn’t exactly new, what may make the difference is the iconic logo behind the platform. Many other startups have tried to build this wholly integrated learning world, but they didn’t come with the backing of a relatively successful and known academic brand. While this launch could finally be what it takes to bring this type of digital learning nirvana to a broader audience of users, it could also be the platform that puts to rest some of the rumors and speculations about B&N’s ability to stay afloat.

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For many self-published authors, the various ebook distribution platforms that have made it easier than ever to put content in front of readers are the only avenue to publication. But with the variety of companies who have begun to offer legitimate, cost effective ways of offering readers a print edition as well, there’s no reason not to release a book simultaneously in both ebook and print.

Blurb, who began as a limited print company who specialized in niche books like professional portfolios before expanding into genres like indie cookbooks and art books, announced today that it has a host of new features for authors, including free ISBN numbers, direct to Amazon distribution for print, and a new tool called BookWright that lets authors upload without having to have the expertise to submit files through Adobe’s InDesign.

“Blurb BookWright and Blurb to Amazon distribution have both evolved from years of learning, absorbing customer feedback, and the internal desire to bring a fully featured book creation platform to all potential authors,” says Eileen Gittins, Blurb founder and CEO. “I’ve wanted to make an announcement this simple and clear for years: Make your book once and publish it anywhere, for print or for ebook. Today is that day, and Blurb has become the indie author’s best friend. We’re fulfilling our promise to bring publishing to everyone.”

While there will eventually be a reasonable setup fee ($29US) per title, Blurb is currently running a free promotion that allows anyone to give the platform a try. BookWright is also free to setup and experiment with in order to test out features like professionally designed pre-built starter layouts for a variety of book types, an easy-to-use WYSIWYG design process from start to finish, the ability to import book files directly from existing Blurb tools, and more.

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One of Amazon’s more hotly contested and expensive legal battles has been what some states so blatantly dubbed “The Amazon Tax.” According to a decades-old Supreme Court decision, catalog retailers and online retailers do not have to charge sales tax in states where they have no physical presence, but state governments realized that Amazon’s distribution centers amounted to a physical presence. In a firestorm of legislation across the country, states began to draft legislation and file lawsuits against the retailer for sales tax.

In some cases, Amazon worked out deals with those states, promising new construction and new jobs in exchange for a delay in the new legislation or a pass on the back taxes; in other states, Amazon simply closed the centers and laid off its employees, thereby erasing its “presence” in the state. A handful of states where Amazon essentially needed to keep the centers open worked out their legislation and concerns with the retailer, and many of them agreed to a delay in Amazon’s collection of the tax.

But now that most of the states are now requiring full compliance with their own tax laws, a recent report has shown a drop in sales in states where the tax was enacted. As much as a ten percent drop in consumer spending to the site has been reported, leading some to question whether there is any truth to the long held criticism that physical retailers, especially independent bookstores, really are losing business to the big-box shopping mentality.

While Amazon maintains that it will continue to thrive for its superior prices, convenient shipping, and above standard customer service, there’s another factor that supports Amazon’s position as it pertains to sales tax. With so many county and city governments within each state charging their own sales taxes on purchases, consumers will still be better off making online purchases, regardless of whether the state collects sales tax. The dubious honor of highest combined sales tax in the country currently goes to the town of Arab, Alabama, where its citizens pay 13.5% sales tax; the state sales tax is only 4%, so online purchases make sense in that area. While some states do not charge a state sales tax on certain items, like Kentucky’s decision not to collect on books, only two states in the country charge sales tax on groceries, Mississippi and Alabama. Consumers in those states are still going to come out far ahead by buying grocery items from Amazon as the retailer is not required to collect sales tax in either of those states yet.

Amazon currently collects sales tax in twenty states, with new states still waiting to enact their taxes. The online retailer has rightfully stated that it supports and will comply with a federal sales tax decision that allows one streamlined system for online retailers, but that the need to establish fifty different modes of taxation on web-based purchases simply wasn’t feasible.

Categories : E-Book News
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The World Book Night organization is best known for its mission to share one million books each year on April 23, attempting to foster a love of reading in people around the world. This year, a special bonus title is available as well, starting stateside on April 22nd. This free ebook, which can be found HERE, is a compilation of essays from a wide variety of book givers, outlining their experiences in being book givers in 2013. The ebook was powered by Livrada and made available in conjunction with this year’s event.

“As a company, we are thrilled to bring our technology and resources to support World Book Night,” said Livrada’s CEO and co-founder Leonard Chen. “We strive to meld our passion for technology and books, and hope this ebook brings joy to many people this WBN 2014.”

WBN’s executive director Carl Lennertz added, “We’ve discussed a digital component for WBN since year one, but it didn’t come together until the great people at Livrada stepped forward, and until two authors who were givers agreed to contribute pieces. Then we sought and received the fun bookseller and library contributions to the ebook. This is a supplement to our primary mission of printed books, not a change in direction. It’s short and fun original material, and we wanted the givers to have this to offer anyone they meet who might not read often on their smart phones or tablets. Our main mission is still to find a half million people without means or access to printed books, but this digital extra is a nice plus. We also feel it’s a great thank you to the 25,000 volunteer givers to enjoy as well. And now, we have the giver contest to be in next year’s ebook!”

The contest, which lets this year’s givers submit essays on their giving experience this year, will run through May 31st for feature in next year’s ebook. The winner of the essay contest will receive two roundtrip airfares in the US. The library winner will receive two air tickets to the ALA conference, while the bookseller winner will receive two airline tickets to BookExpo 2015. Full contest details can be found HERE.

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Verdict: 3 Stars

I expected a lot from Haunted Empire, and I did get a lot of information. It just wasn’t the stuff I thought I would read about. Where was the controversy? Where was the speculation about Apple’s downfall? Basically, where was the information that CEO Tim Cook took issue with?

There was a lot of background information, and I will say that the beginning of the book contained an even closer look at Steve Jobs. It’s funny to read a book that contains information on how Jobs fought with the guy writing his book! There was a lot of really in-depth and thrilling–both heartwarming and negative–information on who Jobs was, told only through the most hidden conversations that made me ask several times, “How did the author find this out?” That’s not to question Kane’s veracity, but to really highlight that she included conversations no one else would have known about.

But while the content within the book gave detailed information about Apple’s woes since the untimely passing of Jobs–I’m not above admitting that I cried several times during Kane’s depiction of the CEO’s last few months and final death–there was nothing of note about where the company is headed with Cook at the helm, at least not in terms of the uproar that followed the book’s publication. Yes, there is certainly mention that Apple hasn’t released anything profound since losing its original dreamer, but it’s also understandable. Kane even paints a picture of a company that is still reinventing itself as a new company, having gone through downturns in the past with various underwhelming CEOs.

At the same time, Kane herself gives so much insight into not only the legal woes that have plagued Apple lately (and kept the company fairly busy with its leadership and its finances tied up in courtroom drama), but also unintentionally details the cyclical nature of Apple’s innovations. It’s hardly newsworthy that the company that brought us the iPhone, iPod, iPad, and resulting app and music stores in the space of such a short time frame would rest on its laurels for a moment before attempting to launch anything quite as world changing again.

Haunted Empire was insightful and interesting, but hardly earned its reputation as the tell-all, “bearer of bad tidings” book that the hype told us to expect.

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Now that the world of self-publishing has become more commonplace and tools are in place to help authors from a variety of skill levels complete their works for publication, one of the chief hurdles that authors still seek help for is marketing. Book promotion continues to be a huge obstacle to success for authors, regardless of publishing mode. A panel at the recent PubSmartCon, chaired by Shari Stauch, CEO of Where Writers Win, discussed the merits of professional book reviews and book clubs as avenues for book discovery.

NetGalley’s Tarah Theoret spoke about the service that links books with reviewers. “We have over 200,000 publishers as clients, and we work with traditional publishers, small publishers, and self-published authors. For the most part they are pre-pub, but there’s no set rule for when a book can go up on NetGalley. They are for review, and not purchase and consumption directly on the site.”

In the case of NetGalley, the fee to the rights holder is not paid in any way to the reviewer, it is instead paid to keep the site in operation. But other representatives from companies like Chanticleer Book Reviews & Media and Kirkus Reviews spoke about the importance of quality reviews from vetted sources, even if those reviews come at a cost. While paid book reviews continue to be a hotly contested issue among authors and readers alike, panelists Kiffer Brown (Chanticleer) and Eric Liebetrau (Kirkus) explained the difference between an honest review from a long-standing publishing industry entity, and the option to pay an individual in exchange for a “good” review.

One of the topics covered at the event were the inherent ineffectiveness of blog tours, especially in the climate where anyone with a blog can charge money for arranging blog tours among their friends, regardless of how appropriate various blogs are for a particular title, the high or low Alexa ranking for those blogs, and more. Stauch spoke at length about what other options authors have when planning a virtual tour, as well as key tips to look for in online promotion where users’ sites are concerned.

Peer reviews were highlighted as a valuable tool for authors, especially through sites like Goodreads, despite some of the recent difficulties users have found in trusting the reviews found on the site due to its terms of service. BooksILove, a free app for book reviewing and discovery, is another option for reviewing titles, but with a lot less intensive involvement.

The second half of the panel focused on the feasibility and benefits of finding book clubs to read an author’s work, not just in terms of sales to the participants, but also for the buzz and word-of-mouth aspects of being a book club selection. Lynn Bettancourt of Savannah Bound to Please runs a book club with both live and virtual participants numbering over 300 members, and spoke about the ability of authors to reach out to groups with their titles.

Recordings of the panels from the PubSmartCon will be made available soon.

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One of the more crowded panels at the recent PubSmartCon was the Bowker-sponsored panel, Discoverability in the Digital Age, a session which addressed the increasingly difficult task authors face–both traditionally published and self-published–in finding an audience for their works. With independent bookstores closing at an alarming rate and even libraries facing door-shuttering budget cuts, authors have lost a lot of the champions who once sold books by hand, who knew the titles on their store shelves and recommended them to their customers. Coupled with the influx of content as new books are published daily, quality material can still languish without a reader to find it.

One of the recommendations for authors in attendance was to begin the marketing three to six months before the anticipated release date, something that still takes place in the traditional industry. Whether it’s through the author’s own social media and website or through joint promotion and virtual word of mouth, the time to generate that all-important buzz is well before it makes its way to market.

Panelist Tarah Theoret of NetGalley spoke on the ability for self-published authors to generate advanced reader copies and galleys of their books through CreateSpace by simply building a copyedited version of the book and ordering a set number of proofs. This can not only provide reviews to be posted upon the release, but can also give the author feedback from willing and concerned participants. Digital galleys are also secure ways to inexpensively share copies prior to release.

“Not all discovery is equal. Study after study has shown that eighty percent of books are discovered through word of mouth from trusted friends,” explained Elizabeth Dimarco from BooksILove. “That other twenty percent is not to be disregarded though.” BooksILove designed a discovery tool app that people can use while actively having conversations about books by accessing the app on their smartphones or devices. “What we discovered is that recommendations aren’t meant to be done in isolation.”

Dimarco stated that avid book readers not only recommend books to their friends, but they also want feedback at a later time on what those friends ultimately decided about those books, or whether they read them at all.

In a lunchtime keynote address, Hugh Howey explained that the loss of physical bookstores has done more harm for discovery than any glut of self-published titles could ever do. He recounted his days working in a bookstore and recalled the many times he physically pointed to a particular book by way of recommendation to a consumer. With the continued loss of these recommendation engines, authors are having to do more work to stay relevant and be noticed among other authors.

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With its focus on helping authors meet the financial needs of publishing books, Pubslush does more than just create a platform for book preorders. Yesterday, vice president and co-founder Amanda Barbara spoke to Good e-Reader about a contest the site is hosting through their company, the Little Reader Snapshot Contest.

In conjunction with the Children’s Book Council and timed to coincide with the annual Children’s Book Week (May 12-18, 2014), Pubslush’s contest encourages parents to upload snapshots of their children reading their favorite books. The contest, aimed at readers ages twelve and under, includes a prize package worth $500 in books, with varies titles made available for different ages.

Now in its 95th year, Children’s Book Week is the longest running literacy initiative in the US. The work of promoting the event every year falls under the non-profit organization Every Child A Reader. Organizations like schools, libraries, and citizen groups will host various events at the local level in conjunction with Book Week.

For Pubslush’s contest, participants upload a photo of their children to one of four different age categories; a category for classroom readers is also open. The photos will be voted on through Pubslush’s Facebook page, and the winner in each category with the most votes will be awarded a book bundle to continue the reading fun. Entrants may promote their readers’ photos on Twitter under the hashtags #littlereader and #CBW14. The contest is open now through May 18th, and a winner will be announced on May 20th.

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Despite the successes Hugh Howey has enjoyed as an author, he began his keynote at today’s PubSmartCon event by stating that his is not a road map to success that anyone should follow, largely because he doesn’t know where he’s going. The tongue-in-cheek opening to his presentation is only partly humorous; part of Howey’s charm and allure as a writer and a publishing industry watcher is that he is the first to admit that it is all largely surprising.

“Someone said we were going to outline roadmaps for how we got to where we are. I’m going to do two things: tell you not to follow me because I don’t know where I’m going, and to share with you all the really bad ideas I’ve had over the years. I narrowed it down to my top 5,000 bad ideas, and then the top 500, and I think it got it down to my worst fifteen or twenty.”

Howey recounted a humorous story about his first disastrous efforts at navigating a large sailboat, likening it to the current state of publishing. “Where we are as experts is we’re looking at yesterday and trying to tell you what tomorrow’s going to be like. It’s what weather forecasters and hurricane forecasters do. It’s not a very good road map. What’s exciting is that someone out there should be up here telling us what they think.”

In his typical humility, Howey disparaged the idea that interview subjects should be some of the bigger names in publishing. “The ones who should be up here giving talks are the midlist authors, traditional or self, who their lives are being changed by these new tehcnologies. No one interviews those people, they wait until they’re outliers. There are people out there who are making a living with their work and no one’s ever heard of them, that’s the real story of self-publishing.”

Howey went on to expand on a number of ideas that are currently held in the industry in an air of dispelling the myths. One of the more profound ideas is that the rise of retail giant Amazon has actually been a good thing for independent book stores, as he outlined by demonstrating that shoppers who go to Amazon are looking for books whose titles they know in order to have a discount, but that the loss of browsing opportunities like Borders forced more consumers to look for book recommendations in smaller stores where individuals knew their customers.

In that vein, Howey supported the idea that self-published authors, long suffering from difficulty in getting their books placed in physical bookstores, shouldn’t concern themselves with the placement of their work in physical bookstores as the majority of sales are coming from online retail outlets.

More important is Howey’s concept of the weather forecaster, understanding that looking at what has worked in the past is not the safest bet when it comes to understanding how publishing is changing.

“Looking at trend lines is a bad idea for where this industry is going. The reason this industry is changing is the cost of producing and distributing books has plummeted to almost zero. When there’s a market force like this, it upsets an entire industry.”

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At today’s PubSmartCon panels, industry professionals presented a panel on the business side of being a career writer under a newly coined term, authorpreneur. By viewing being a published author, regardless of the mode of publication, as a small business owner with serious investment concerns and prioritization to be met.

A panel presented by Amanda Barbara of book crowdfunding site Pubslush, C. Hope Clark of FundsforWriters, Miral Sattar of BiblioCrunch, and Orna Ross of the Alliance of Independent Authors offered a wealth of information about how to proceed with a publishing project, knowing that writing a great book is only the first and most important step towards a professional career.

“We help authors, both self-published authors and traditionally published authors, to really have the tools to build their platforms before they publish,” explained Barbara to the panel attendees. “It’s important for authors to have a place to build buzz around their books through social media. Readers really want to be able to connect with their favorite authors. We recently launched a program to allow publishers and different partners in the industry like self-publishers and editors to actually launch white-labeled pages on Pubslush.”

Pubslush, who sees its mission as more of a preorder tool that lets authorize monetize on their preorder sales in order to secure the services they need for publishing, states that the term crowdfunding can be misunderstood by supporters. Still, that hasn’t prevented the site from helping numerous authors meet their goals for their books through these preorders.

Clark, herself a mystery writer, launched a site that has been a Writer’s Digest Best Site for Writers for thirteen years. “I started FundsForWriters when I could not sell my mysteries, and I was so hellbent on being a writer I decided to do something, no matter what it was. FundForWriters gave me a platform to turn back around and develop the mystery series. My mantra is to not think that you’re going to go from point A to point B. You’re writing career is going to take off on all kinds of tangets.”

These tangents, according to Clark, naturally evolves into the author’s route to publication and ultimately career satisfaction, which is ultimately a better measure of success than any other factor.

BiblioCrunch’s CEO Miral Sattar explained the purpose of the platform as an Angie’s List of professional publishing resources, offering assistance to both authors and publishers alike; she and Ross spoke to the need for understanding where to find quality professional resources.

Some of the focus that the panelists offered was that there is no single method that will succeed for every book or every author. Also, crowdfunding as a solution is often misunderstood, both by people who’ve launched campaigns and by those who’ve supported them; in the case of these book preorders, it’s not a matter of asking ones own friends and family members to donate as it is selling content to interested parties. Clark pointed out that one of the major obstacles for authors in this regard is that there seems to be a disconnect between authors and discussions of money, as though the creative aspect is somehow going to make up for the business side of publishing and selling. Sattar rounded out the discussion by offering insight for authors in attendance on review and promotional opportunities, a notoriously difficult hurdle for many writers, as well as the need for vetting some of the professionals who claim to have knowledge of the industry.

Ross went on to remind authors that creating a fantastic product is not a solo effort, even for authors. “People think [independent] means just self-publishing only, but it means that you define yourself as the creative director of your book from conception to completion. Self-publishing is a misnomer because we don’t do this by ourself. You are in the partnership business, you are a collaborator.”

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At this morning’s keynote event from the 2014 PubSmartCon in Charleston, South Carolina, publishing industry professional Jane Friedman spoke on the roundabout definition of what it means to publish in the current climate. Examining it from its early roots, all the way through publishing via blogging, the session explored what authorship and readership have come to mean.

“It was the rise of literacy that allowed authors to make a living because it increased the market demand for books. But what’s interesting to me in the current dynamic is how everyone is becoming an author through social media and other instant publishing tools, whether that’s WordPress or KDP or Smashwords that allow you to control when, where, and how you distribute your words.”

Friedman went on to explanation how the growth of universal literacy has led to the concept of universal authorship, in which anyone has the ability to amplify their reach through publishing.

“This greatly changes the environment that we’re in, whether it’s in trying to increase visibility, make money, or either one. The universal authorship trend has driven up the number of titles that get published…but this is not even beginning to capture the entire universe of content that’s out there.”

Friedman was, of course, referring to the number of titles–both traditionally and self-published–that are known to be published under an ISBN number, something that not all books have. These numbers are known to be much higher than her data was able to indicate.

“Publishing is a button that you can press and distribute your ideas instantly to a worldwide audience. It used to be more of a rarefied process, controlled by the so-called gatekeepers or by people who were professionals who had very specialized knowledge. That’s not necessarily the case anymore, that calls into question, ‘What does it mean to publish when anyone can do it?’”

Friedman’s question has been asked by both supporters and critics of the current trends in publishing, but she portrays and industry where readers transform the social fabric surrounding the culture of books. But her more profound statement involved an understanding that Amazon is not an enemy of publishing, but the failure of publishers to sell to consumers and understand their readers in a more personal way is that enemy.

One suggestion Friedman carried for an industry that is struggling through the scarcity of attention for the abundance of content out there is to better understand the reader-book relationship and return attention to the readers. A number of trends she highlighted that are especially working for authors where they are is the mobilization of reading on smart devices, the return of serials through a wide variety of platforms, and the verticals of companies that are already making headway in the industry.

Fictitious Harry Potter Sport Quidditch Comes To Real Life
The world of Harry Potter is very real to some people, so real in fact that there are live Quidditch matches and yes, college teams. Even better, these college and fan teams actually have a Quidditch World Cup competition, taking place in Florida. the fact that none of the players has a flying broom is not a deterrent.

This year, for the seventh World Cup, author and inventor of flying Quidditch JK Rowling reported on the match, commentating as Ginny Weasley, long time fan of the sport. Her reports can be found posted on the Pottermore website. Of course, these would be news reports, under the sports section, so fans must go to the Daily Prophet office on Diagon Alley in order to find the updates.

According to a press release from the team at Pottermore, “To deliver the reports, Pottermore has opened a brand new location on Pottermore.com – the offices in Diagon Alley of the fictional wizarding newspaper the Daily Prophet, which fans can visit for the first time and discover this exclusive new writing from J.K. Rowling.

“The posts begin with a report on the opening ceremony of the 2014 Quidditch World Cup. With characteristic humour, Rowling describes how the international teams’ mascots, magical creatures from the world of Harry Potter, took part in the ceremony and caused havoc for their handlers.
We find out why more than 300 crowd members are suffering from shock, broken bones and bites following the ceremony, and why failure to bring their usual mascots, a troupe of performing trolls, caused a great deal of trouble for the Norwegian delegation. A ‘live’ match report details the thrilling action between Norway and Ivory Coast in the first match of the tournament.”

This is not the first time Rowling has written more information about the wizard game, as two pieces of writing on the game were posted earlier this year. The live version may be more exciting to fans than the wizard rendition, as it has been featured in popular films like The Internship and the Disney Channel show “Jessie.”

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One of the often overlooked formats in the focus on digital versus print books is the audiobook, a separate entity that–despite a long standing history–still gets relegated to only certain titles. Through the launch of companies like Audible and the later ACX platform, audiobooks are currently enjoying a resurgence among old and new fans alike.

Findaway World, a company that has partnered with publishers around the globe to produce audio renditions of titles, has a catalog of more than 50,000 audiobooks, but offers them in unique and innovative ways through its digital platform and through its Playaway devices.

Playaways, a concept whose technology seems backwards at first glance, is actually a brilliant tool for putting audiobooks in front of as many listeners as possible, specifically in school, library, and even deployed military outposts. The devices are essentially MP3 players that contain only one book, making it possible for a large number of patrons to borrow the preloaded devices. While Playaways come with an inexpensive pair of ear buds tucked nicely in the hardshell case, many schools and libraries encourage users to keep their own headphones handy in order to borrow multiple titles.

Now the creators of the Playaway have launched AudioEngine, a platform that allows seamless access to Findaway World’s catalog of titles. Authors, publishers, and rights holders can incorporate their audiobook editions into AudioEngine through submission and agreements with Findaway World.

“We have one of the world’s largest collections of digital audiobooks and had been focused on preloaded devices,” said Ralph Lazaro, VP, Digital Products Group, in an interview with Good e-Reader. “We started to build apps for partners who wanted audiobooks, and we would build custom apps for them. Along the way, we started to see the growth potential of the audiobook market–it was a $1.2 billion dollar market in 2012 and $1.6 billion in 2013–and most of that growth has come from downloadable streaming which is picking up a lot of the market share.”

Publishers are responding to that growth by releasing more audio titles than ever before, with audiobook new releases reaching 200% growth over the year before. Of course, ACX has enabled self-published authors and small press publishers to tap into this growing audiobook market as well. Digital downloads have also enabled a new breed of reader to enjoy the titles; in the past, audiobooks came on CD and offered eight to ten hours typically of content. With mobile devices, listeners can enjoy their books whenever they find themselves with time, and then return to the title later.

According to Findaway World, several leading companies are currently using AudioEngine to power audiobooks in their platforms, including 3M (Cloud Library), Mackin (MackinVia), Baker & Taylor (Acoustik) and Follet (Catalist Digital), with many other large retailers, content providers, and distributors launching worldwide throughout 2014.

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