On Social Networks
Newspapers around the country have been in a steady decline over the past few years, a decline that arguably began with nightly news coverage as more and more households bought a television. In essence, a daily newspaper prints yesterday’s news, which is then read at the end of the work day, making it nearly two days old.
Internet news access–most of it free above the cost of internet service, which consumers pay for already–provides up-to-the-minute headline news literally at the readers fingertips, even if it isn’t always unbiased or wholly accurate.
But newspapers, especially the once-family owned papers, provided a valuable service that internet news rarely offers, and that is in-depth local coverage. Unless a particular incident is noteworthy enough to garner national coverage, it can be completely ignored by the media.
Digital newspapers, on the other hand, have the ability to revive not only the coverage that local newspapers once provided, but also to rejuvenate the true journalism that took place on the local events level. In looking back through the nation’s history, a lot of social good came out of local reporters uncovering the real story; that’s not a service that the public can take lightly.
According to an article for Bloomberg, Cerberus Capital Management LP has a plan in the motion to purchase Digital First Media Inc., which owns some regional news outlets like the San Jose Mercury News and the Denver Post. This deal would expand the digital reach of these papers and allow a broader audience of readers who have some form of tie to the region–former residents, or readers whose parents still live in Denver, for example–to continue to benefit from the serious journalism that takes place in those regions.
Once deals like this take place and broader digital publishing options open up for newspapers, digital newspaper and magazines subscription providers are able to step in with a quality, easy to use app that allows consumers to access a wide variety of content that they otherwise never would have found.
The publishing industry has extolled the virtues of digital publishing–less waste, lower transport and delivery costs, a reduced carbon footprint–especially where periodicals are concerned, but there is more to delivering e-content in the form of newspapers and magazines than simply browsing through a magazine while you wait for the train.
New data on travel, specifically the numbers that pertain to business travel, may provide a correlation between the increase in individual trips and the steady increase in popularity of digital newspaper and magazine apps. Numbers from the Travel Industry Association of America indicate that:
- 3% of business travelers travel outside of the U.S.
- 47% of business travelers reported that their last trip was to attend a meeting, trade show, or convention, as opposed to other activities, such as consulting or making a sales call.
- The average business trip lasts 3.3 nights.
- 20% of business travelers report that they combined work and vacation on their last trip.
- There were 43,900,000 individuals who traveled on business in 1998 — or one out of every five American adults.
- The average business traveler is 42 years old.
- 60% of business travelers are men.
- The average business traveler takes 5.4 trips each year.
- The average business traveler earns an annual salary of $76,100.
- In the 1990’s, there were an average of 200,000,000 business trips taken per year.
- With 25% of business travelers visiting the South Atlantic region of the U.S., it is the most common destination.
With so much travel taking place in far flung destinations when the individual is required to travel, one of the small comforts that airports and hotels have been able to offer is access to internet connectivity and digital magazines and newspapers. This allows the business traveler to connect to content and news from back home, rather than experience the sense of relief from getting away from it all, as when on vacation.
“With todays’ competitive hospitality industry, retention is usually a result of high guest satisfaction,” explains the logic behind digital amenities as offered by digital content app PressReader. “Value added guest amenities, like PressReader, give hoteliers an ideal solution to gain a competitive edge in the market resulting in higher guest satisfaction and repeat visits. With a library of over 2,000 same-day digital newspapers and magazines including the Washington Post, Elle Magazine, Business Traveler, The Globe and Mail and Le Monde, PressReader is a cost-effective luxury amenity that leisure and business travelers alike would appreciate.”
Internet news devotees have had to become very selective about the articles they read due to the abundance of available content, which has led many to adopt dedicated digital platforms that only display news from sources they choose. Apps like PressReader and Newsbeat have stepped up to fill the gap, and offer customizable options for current news, including region-specific content and categorical selection. Digital newspapers and magazines have also grown in popularity, possibly in relation to the unreliable options flooding social media; OverDrive reported on its growth of digital content yesterday, citing the convenience of access to news through public library portals as a chief patron service.
One platform in particular, Press Reader, released a new video that explains its all-you-can-read digital news model, as well as its emergence as a leading provider of digital newspapers and magazines to the all-important library sector.
Press Reader bills itself to users as a premium content provider, meaning its not the same old headlines that are available scattered across news blogs. This has helped the crucial lending market make a trusted choice in subscribing for their patrons to access digital content.
Well-lit vanity mirrors? Shower benches for leg shaving? Kinder lighting in the corridors? Why not?
Some critics of Virgin Group Ltd., the chain of entertainment and service industry offerings owned by billionaire Richard Branson, have scoffed at the corporation’s latest attempt to win over a key demographic with its new hospitality chain, Virgin Hotels. The luxury hotel chain is making a concerted effort to meet the needs of the growing numbers of female business travelers, but it’s not just makeup mirrors and smooth legs.
One key feature of this hotel chain is a divided room that allows the guest to accept deliveries like room service or luggage service through the main room door, while staying locked behind a second door with a peep hole. Corridor lighting has been enhanced to ensure that there are no dark corners for someone to lurk in. Of course, there are the less intimidating amenities like larger closets to accommodate business travelers’ suits and dresses, helping to ensure that the purpose of the trip comes off as stylishly as possible.
While some news sources have openly stated that female guests have no need of these extra features because “they’ve done okay without leg-shaving benches thus far,” Virgin’s founder sees it a little differently, considering the numbers of women who travel for business, not just for vacation.
According to the Wall Street Journal, “Virgin determined early on that appealing to female business travelers was part of that approach. Company executives cited a 2011 report from the Center for Hospitality Research at Cornell University that highlighted the market opportunity: While females accounted for only a quarter of business travelers in 1991, they now comprise about half.”
It may seem gimmicky to some, but in a crowded hospitality industry, hotel chains are working overtime to meet the needs of guests in a way that make them stand out. Anyone can offer a bed, a bath, and a bagel in the lobby each morning, but companies are actively working to provide features that make travelers choose their accommodations based on features like wifi that remembers you from your last visit, free digital newspapers and magazines through apps like PressReader, the ability to read the news from “back home” while traveling, and more.
Any time a library can report an increase in circulation, patron engagement, offered services, and catalog content, it’s a cause for celebration. Libraries as vital parts of healthy communities are in a constant state of defense, so growth in the sector is good to hear. But when the libraries in question are school libraries who cater to the needs of emerging readers (and future voters who will determine the strength of public libraries down the road), it’s even better.
OverDrive, one of the world’s leading providers of digital content to public and academic libraries, released news yesterday of record growth of its ebook catalog.
“As of January 1, 2015, nearly 12,000 schools and districts have incorporated the OverDrive service into their curriculum and library plans, a 50% increase over the same time last year. OverDrive now works with K-12 partners in 38 countries, with 10 countries added to their global network in 2014.”
eBook adoption in school libraries stands to result in a significant savings for both public and private centers’ budgets, given the typically lower cost of titles and the elimination of damaged copies. One of the chief complaints in school adoption of digital titles, though, has been lack of content from publishers, a factor that OverDrive has worked hard to eliminate.
“OverDrive’s school eBook catalog has also reached record size, with 24% growth over the last year, adding more than 100,000 new titles and bringing the total digital catalog available to schools to more than 2 million titles. Audiobook availability has increased 15%, with more than 5,500 new titles available to school partners through OverDrive…In addition, the 2014 acquisition of Teacher’s Notebook has given K-12 partners access to teacher-created curriculum materials from more than 500,000 educators.
One of the most exciting parts of the announcement is the seamless incorporation of audio narration with digital titles, a factor that has been proven to increase not only comprehension and reading levels in students who utilize it, but also to play a key role in fostering reading self-selected texts for pleasure.
“In 2014, OverDrive also introduced Narrated eBooks, a feature that provides a single eBook file synchronized with audio. Publishers supplied hundreds of popular children’s titles in this new format, which are now available for schools and libraries.”
With a 234% increase in new visitors to the OverDrive site (over 2 million year-over-year), and 6.26 million visits to the school digital content website in 2014 alone (an increase of 276% over the previous year), K12 academic libraries are finally making solid headway into digital adoption.
Plugin by Social Author Bio