Archive for Commentary
Day Z Standalone is not simply a video game that millions of people enjoy to play, but it is single handily responsible for increasing literary in youth. How have they done it? Well this title has spawned over twenty five million guides, tutorials and walk-through’s. These are not being penned by professional writers, but the very kids that are playing them.
Day Z comes with minimal instructions on how the play the game. There is no tutorials or newbie guides that transpire, before you are thrust into the online world. You simply start in a random location on the map and are expected to learn by doing. How do you open a door or pickup a weapon or say hello to a fellow player? You have no idea unless you browse the command list or Google the question.
Countless communities have risen to the challenge of educating the players on the various game play elements. Internet wide, there is currently over 323,000,000 articles written by youth. Many of them are reading above their current age level. Constance Steinkuehler, a games researcher at the University of Wisconsin-Madison, asked middle and high school students who were struggling readers to choose a game topic they were interested in, and then she picked texts from game sites for them to read—some as difficult as first-year-college language. The kids devoured them with no help and nearly perfect accuracy.
According to a recent article in Wired Magazine, Hannah Gerber, a literacy researcher at Sam Houston State University monitored several 10th-grade students at school and at home and saw that they read only 10 minutes a day in English class—but an astonishing 70 minutes at home as they boned up on games.
School libraries are starting to realize that game guides written by major publishers are being devoured at record levels. Scholastic recently released three new Minecraft illustrated books that librarians report they can’t keep on the shelves.
The books, aimed at kids in Grades 3 through 7, have already sold more than 6 million copies combined since their release in November. Librarians noticed that kids were again were reading far above their level. The books not only appeal and fascinate children, they encourage kids to become better readers so they can learn more tricks to get ahead in Minecraft.
Currently, DayZ encourages nothing; it’s absolute freedom, absolutely. Two million active players are currently participating in the post-apocalyptic wasteland, so you could speculate there is some sort of allure. In the end, more kids are reading because of games like this and reading above their age level. That certainly is a good thing.
E-Readers such as the Kindle, Nook and Kobo have all been popular models to read eBooks since 2007. International expansion into hundreds of markets has fueled device sales, but they have been on the wane in the last two years. The main problem with dedicated e-ink readers is they are only good for one thing, reading books. This simple fact has prompted the rise of tablets running Android. How can e-Readers make a comeback?
The trend away from dedicated e-readers stems, in part, from their more-limited capabilities, which often include greyscale screens that make for great battery life, but lack compared to tablets. They also have rudimentary Web surfing, due to the refresh issues with e-Ink. Tablet computers, such as Apple iPad, Amazon’s Kindle Fire and other devices using the Android operating system, have color displays, full Web browsing.
The price gap for many tablets has also narrowed, making them even more attractive to consumers. Google, for instance, sells a version of its Nexus 7 tablet for just $299, and Amazon now offers a $159 model of its Fire device, which is $20 less than the most expensive Kindle e-reader and $40 more than the priciest Nook.The iPad Mini recently brought the entry price of Apple tablets to $329, down from $499 at the original iPad size. The new Kindle Voyage is $199, which makes it around the same price as a solid mid-range tablet.
The main problems with e-readers is that they were designed for one thing, reading books. Sometimes companies like Amazon would issue an SDK for developers to make Kindle Games. In other cases companies like Kobo would sign an agreement with Pocket, to bring a custom read it later app over. What about alternative reading apps, or social media networks? Sadly, none of the large reader companies have made any moves.
Europe is a different story when it comes to the evolution of e-reader software. Companies such as Icarus and Onyx have released a series of dedicated e-ink readers that run a modern version of Android. This allows customers to not be locked into dealing with a specific ecosystem, but the freedom to deal with who they want. This has fueled a mini boom period with hardcore digital readers, who have seen this trend and become enamored with the ideal that they can install any Android app they want. Most have upgraded their e-reader for the first time in years, to make the move.
Being able to craft your own e-reading experience on a 6 and 9.7 inch e-reader with the option to install whatever e-Reading, manga magazine, comic or read it later app is strangely compelling. After having a full open version of Android, why don’t companies like Amazon, Kobo, Nook or Sony Japan develop a mini app market?
A very small curated app market with apps that don’t compete with your core business would be the right move for the big 4. It could give customers the ability to borrow eBooks from the library via Overdrive, 3M or Axis 360. There are thousands of apps out there such as Twitter, Facebook, or Snapchat that would be really suitable for e-ink.
e-Reader owners are notorious for hardly ever upgrading their hardware. There simply aren’t huge leaps in innovation to give you a reason to spend a few hundred dollars for the latest and greatest. The ability to access a small app store might BE the reason to upgrade. Amazon and Barnes and Noble already own their own app market, so porting over the best apps that work on e-ink would be simple. Amazon doesn’t even have a SD card, so they could likely lock it down to prevent sideloading.
The future of e-readers is not a tool for nobility, to carry thousands of books in your pocket, while the masses play Angry Birds on their tablets. The future is freedom, the future is Android, the future is apps.
Major news websites such as Engadget, Gizmodo and Business Insider have been losing their reader base due to a series of articles on Audible piracy. They both gave instructional guides on how you could commit fraud and get access to 25 free audiobooks. Many readers have proclaimed that these types of stories are not indicative to true journalism and boil down to tutorials about how to steal.
A user by the name of GG agreed with me, by stating “It’s likely that Audible has to pay royalties to the authors each time a customer downloads a book, so by publishing this article, you’re literally taking money out of Audible’s pockets (and Audible is, in my experience, a useful company that I’d like to see stay in business). It’s a crummy thing to do, and it certainly makes me think less of both Lifehacker and Gawker.”
Meanwhile Jeff Lamoureaux commented I lost even more respect for Engadget with this “article” and finally CubeJockey lamented “I am sure that all authors are happy that BI perpetuated the fraud by explaining this step-by-step guide to its 17 readers how to exploit this “loophole.” (And since when is lying considered a loophole?)”
I think leveraging a well known news website to get clicks by instructing people how to engage in credit card fraud in order to get free audiobooks is insidious. Buzzfeed may get a bad rep for click bait type articles, but what these sites are encouraging users to do borderline illegal.
The Blackberry 10 operating system was a labor of love for the Waterloo based company and they spent untold millions developing it. It is their flagship OS that has been used in their entire line of smartphones over the last few years. Their market share is woeful, and according to a new report represents less than 1% in the US. One avenue that Blackberry could take is to freely distribute their OS to headset makers and allow phone and tablet companies to use the OS.
BlackBerry 10 is a proprietary mobile operating system developed by BlackBerry modern line of smartphone.Devices running BlackBerry 10 are the Z30, Z10, Z3, Q10, Q5, P’9982, P’9983, the BlackBerry Passport and the upcoming BlackBerry Classic smartphones. BlackBerry 10 is based on the QNX operating system, which is popular in industrial computers and used in many car computers, which was acquired by BlackBerry in April 2010.
There are a few compelling aspects of the Blackberry 10 OS that would be appealing to manufactures and smartphone companies. My favorite is the gesture based technology that allows people to swipe the bezel to view and close active applications. Users can also swipe from the top edge, to bring down a quick setting shade on the home screen, or an option shade on other supported apps. Also, while using any application, the upside down J-hook (starting from the bottom of the bezel and moving upward and right) allows users to peek at any notifications or messages on the BlackBerry Hub. Finally, swiping left to right scroll through the available screens.
If Blackberry were to take the Android route, it would provide some obvious benefits. One of them is their enterprise software BES and BIS that allows clients to be able to setup a secure solution to handle data and email. Likely, the more the Blackberry OS takes off, the more international governments and corporations would be likely to adopt it, which would increase revenues.
Many mainstream phone vendors are concerned about the growing power of Android. Samsung has been working on the TIZEN OS on their new line of smartwatches and are considering using it in some upcoming phones and tablets. Samsung currently accounts for 75% of all Android devices right now, so the fact they are looking at something new is telling. Think of what Samsung or HTC could do with a super high end phone with great audio, octacore processor lots of RAM, running Blackberry?
Security concerns aside, do you think it is viable to license out the Blackberry 10 OS?
Sony has abandoned making new e-readers and fully closed down their online bookstore in North America, Europe and Australia. Sony always employed high build quality in their complete line of electronic readers, users still cling to their old models, as if they were a precious metal.
e-Reader technology does not enjoy the same robust innovation that we see in smartphones, tablets and smart watches. Apple, Google, Intel, Nvidia Samsung, LG and a host of others pour millions into new technologies that make products like the iPhone 6 Plus, Apple Watch or the Pebble possible. If you see someone with a four year flip phone, they tend to draw negative looks. e-Reader owners are a different breed, and tend not to be social outcasts if they rock a device from the same time period.
Amazon, Barnes and Noble, Kobo, Icarus, Pocketbook, and Onyx tend not to lead the charge in e-reader innovation. This is mostly because its companies like e-Ink, Neonode, Sony, Qualcomm and Texas Instruments that develop all of the tech that goes inside the readers. They design everything from the processors to the e-paper or touchscreen technologies. All of the major players in the e-reader sector tend not to pour the type of money in new technologies, because not enough units are manufactured or have true mass market appeal like tablets or smartphones. The slow incremental update cycle for e-readers does not really give people a reason to upgrade.
Why are readers so enamored with a company that have completely abandoned the consumer sector? A number of users have weighed in from all four corners of the internet.
Ctop said “I started with the T1, got a T2 after that broke and just bought a T3 as a backup device. But in fact the T3 is so nice, that I will keep the T2 as backup instead. Over the years I have spend many hours with my Sony Reader and certainly don’t want to leave home without it. Especially with the T3 that is easily possible because it is such a small and light device. Although I also have an iPad, I much prefer the Sony for longer reading.”
katenepveu weighed in “when my Sony ereader died I went on eBay and bought the exact same one. (Someday I’ll have to get used to a new eInk-style reader”
Ripplinger has a panache for the older models “I still love my Sony 350s and it’s still the reader I judge all others by (nothing comes close). The design of the hardware is beautiful (especially since I managed to get my hands on 2 blue ones!), the software is rock solid (I don’t think I’ve had to do a reset more than 2x in over 4 years, and that was due to a badly formatted epub), and when you add PRS+ to the x50 line of readers it can’t be beat.”
Carolyn gushed “I have only had Sony ereaders and while I’m sure kindle is fantastic..I just love my Sony for it’s versatility – I am just an ereader only person, don’t need the gadgets…but want to read all electronic publications with ease and can do that with Sony. epub, pdf….etc. It takes many formats and is a pleasure to use. I can read old .pdf’s etc that someone gives me and usually, it works fairly well. I buy my share of books from SONY regardless… and I note how many more books I read since I have had an ereader. I hope these never go away! ”
Sony e-readers are still being sold through merchants that still have not run out. There is also a vibrant reselling market via eBay and Amazon for users looking to buy a backup model or two.
Good e-Reader has reviewed over 119 e-readers over the years. When I first got into the review game, it was well before Barnes and Noble or Kobo hit the market. Suddenly, CES 2010 was the tipping point, where suddenly there were hundreds of companies getting into the market. Some are still around, but others just capitalize on crazes, like phones, tablets, and now wearable tech. A few of the players still around just outsource everything to China and slap their own label on it.
Sony has always led the charge in e-reader innovation. They were the first ones with a front-lit display, the first ones to adopt a touchscreen and the only e-reader to integrate Overdrive, for easy library book lending. Their hardware has always been a shining beacon of hope in the dirge of cheap and crappy devices. It is no small wonder why users still love their Sony e-readers, even if Sony has given up on the users.
The Kobo H20 is shipping this October and is the first time the Canadian based company has marketed a waterproof device. Many people are asking the question, is this all they have coming out in 2014, and should I wait until 2015 to buy a new e-reader?
Kobo has confirmed that the H20 is the only device they have to be released in 2014. In an interview CEO Michael Tamblyn, he said that their tablet lineup is still very competitive with everything else available on the market, there was no need to give it a refresh.
Most hardware companies who are heavily invested in selling eBooks have mostly all unveiled their lineup for 2014. The Samsung Galaxy Tab 4 Nook was the sole hardware upgrade this year from Barnes and Noble and is actually a very solid device. Kobo has their H20 and Amazon is the only X factor. My sources at Lab126, the R&D division responsible all Amazon hardware have said that two new e-readers and three tablets are all ready to go. The tablets will have more synergy with the Fire TV and the Fire Phone, and give people a reason to go all Amazon, like people go all-in with Apple.
What does Kobo have planned for 2015? They rarely tell media people in advance because it gives a competitive edge to Onyx, Pocketbook, Ectaco, and Icarus. I do have a bit of insider information that points to what they are planning though.
Kobo outsources all of their hardware design and manufacturing to Nettronix Inc. They are based in Taiwan and have involved in the e-reader space since the very beginning. Last month they demoed a new e-reader that used the same shell and internal components of the Kobo Aura HD. The main difference is that it was utilizing technology from Wacom, which made it compatible with an official stylus. This allows you to have the ability to take notes, make highlights and annotations with pinpoint precision. Will the next iteration of the 6.8 inch Aura finally be a viable note taking e-reader?
Sony made note taking fashionable with all of their e-readers in the past four years. A large segment of readers found a stylus to be a bit more intuitive, instead of relying exclusively with the touchscreen. Sony recently abandoned making consumer e-readers and closed down their Reader Store all over the world. This leaves a void in the marketplace for a company to market an affordable e-reader that comes with a stylus and has modern internal components.
Everyone involved in the e-reader sector is paying close attention to the ravenous demand for the Sony Digital Paper (DPT-S1). This is a device aimed at the business crowd and has a hefty pricetag of $1,100. Netronix is hoping to convince Kobo that a more affordable 6.8 version would sell to your average customer.
Kobo has always invested heavily in their consumer division with selling eBooks and making low cost e-readers. A Wacom enabled e-reader could potentially expand their base further into the education market and into making it a viable business tool.
Blackberry used to be the definitive smartphone for business users until the iPhone and Android really took off. The Waterloo based company released Blackberry 10 a few years ago and changed the way they fundamentally ran their backend services. Now things are different, they are outsourcing all phone development to Foxconn and has signed an agreement with Amazon to offer apps to their users. Has Blackberry lost their way?
Business users and government were all enamoured with Blackberry because of their safe and secure environment. All emails, text messages and core services used to be routed through Blackberries own internet servers. This appealed towards people who travelled, because it would automatically compress pictures and attachments. The process resulted in less roaming fees for data consumption and telco companies actually sold Blackberry data plans as a separate entity.
Blackberry 10 changed the way data on the phones works by abandoning their internet service and now all information is delivered by the phone company. Not only does this result in higher costs for roaming and data but everything is less secure. BBM is the only facet of the modern day operating system that actually is still done through Blackberry, but it is a small compromise.
Most government and businesses have mostly abandoned Blackberry, you would be hard pressed to go a few weeks without another agency not renewing their contracts and going with Apple or Google. There simply isn’t any compelling reasons to stick with the company, when it involves a hefty cost of infrastructure and a less secure experience via Amazon.
I am not sure if most Blackberry customers are aware of the privacy ramifications of having Amazon services loaded on all Blackberry 10 smartphones. This will result in many peoples personal information being shared in order to serve you apps, books, magazines and videos easier.
Blackberry has lost its charm. I had every single phone since the original Pearl and stuck it out until the Q10 and Z10. Blackberry World is a ghost town and the company is letting go most of their development relations team. This will result in less apps being added in a native format, after all, 48,000 apps on World is done by a single developer. There is no BIS services anymore, which prevents me from saving money on roaming and traveling. Now the phone quality is diminishing with everything being outsourced to China.
I will stick with my iPhone 5 from now on, since the build quality is assured and I don’t have to worry about where my next app is being downloaded from or have to sideload in content just to get Instagram working.
An article appeared this past week in the New York Times that finally shows a bookseller and book industry professional doing something about Amazon. Instead of blog posts about the retail giant’s underhanded ways or entire three-day conferences devoted to how publishers can bring down the largest online retailer their industry faces, one book shop is going about the competition a little differently, namely by offering the titles that consumers currently can’t buy from Amazon.
According to the article by James B. Stewart, Third Place Books’ Robert Sindelar decided to take the high ground and offer certain Hachette titles at a significant discount, and even went so far as to hand deliver an eagerly anticipated bestseller’s follow-up to customers who pre-ordered it, something those same customers cannot currently do on Amazon. This extra effort may have seemed like it was more trouble than it was worth, but Stewart stated sales of the title were around twelve times higher than they would have been without these steps.
While Amazon and Hachette battle it out over the terms of their contract, retailers like Sindelar stand to gain by turning consumers’ attention to the benefits of shopping locally for their books. The extra effort might have only resulted in a small pay out right now, but these are the kinds of customer service steps that booksellers and publishers are going to have to envision if they want to get serious about the rising power of Amazon.
Unfortunately, one comment in Stewart’s article is as misguided as it is explanatory of the reason that nothing has been done about Amazon’s stronghold yet. Sindelar remarked that Amazon’s withholding of Hachette titles and refusal to allow pre-orders “violates our ethics as retailers.” There’s a code of ethics that business people are supposed to follow? Did someone forget to tell Amazon? For that matter, did someone forget to tell the publishers, who needed the Department of Justice to remind them of their so-called ethics?
A lot of the anger directed at Amazon in this instance comes from the notion that somehow books are more sacred than other objects that are for sale. And in many ways, books are more special than oil filters or diapers, not that Amazon doesn’t sell those objects as well. Possibly the fact that Amazon does sell those objects is what has made the bookselling side of their business into just another commodity, but it is the public who’s in the wrong for thinking that Amazon has some noble duty to be better than that, to rise above the sheer desire to make a profit. When the rest of the industry understands that Amazon is first and foremost a for-profit business, then perhaps they will start to interact with the retailer as though they are a business. The downfall right now is in pretending that Amazon has any goal in mind other than profit, and once publishers finally treat the retailer like its profit margin is its ultimate goal, then they can start to see new ways of doing business–with or without Amazon.
We’ve been hearing the question for some time now: What do we have to do to bring down Amazon?
Some companies have even tried it, which led to a pretty ugly Department of Justice investigation and resulting lawsuit, one whose damages are reportedly going to be well into the one billion dollar mark before it’s over. Of course, even within the bounds of the law publishers have been trying to find ways to cut their dependence on Amazon by launching direct-to-consumer initiatives and consumer campaigns like the “I Didn’t Buy It on Amazon” stickers that readers can proudly affix to the front of their books.
But all of that may be unnecessary, as the perfect foil for Amazon is happening as we speak. George Will, outspokenly moronic columnist for The Washington Post, may have finally published one piece too far, this time claiming that women basically like to be raped because it gives them certain privileges. Yes, he called sexual assault survivorship a “coveted status” that comes with little perks in a scathing piece that blames women on college campuses for their own harm. In an interesting aside, the paper has already published an arguing viewpoint that (of course) doesn’t finger point at George Will, but attempts to sooth the hurt feelings of women across the country.
We could argue the merits or the baseless jerkhood of Will’s article at length, and believe me, the social media sphere is doing just that. What I’d really like to know is where Will’s new employer stands on the issue.
Jeff Bezos, recent owner of The Washington Post, doesn’t mind making a little money off the women who write and publish what is arguably one of the most profitable genres out there, romance. So, apparently sex is a good thing when it’s selling books, but it’s pretty much a non-issue when it’s being forced on women?
Of course, Amazon did take a stand against erotica that was marketed to children in its Kindle store, so the company obviously does have some kind of conscience towards inappropriate or suggestive material when it’s aimed at the wrong audience. And while it’s unlikely that Bezos sat down with Will and crafted this ridiculous opinion piece over a couple of drinks, rubbing their hands maniacally and laughing their evil villain laughs, Bezos does have a corporate responsibility for what gets printed in his company’s newspaper.
Which is it, Amazon? Are we little sluts who deserve what we get, or are we a major source of income for your company? Perhaps you’d do well to avoid a boycott from the authors who helped put you where you are. You can argue that Amazon can withstand a lot of things, but you won’t survive a walkout of the most prolific and fan-centric writers you sell on a daily basis. It’s time to ditch the dead weight before George Will brings down an empire, because there are a lot of people rooting for your demise.
As a long time software entrepreneur and executive, my first “lesson” in how the publishing industry works occurred over a decade ago. As a founder of CreateSpace (now an Amazon.com company), we had developed a print-on-demand (POD) infrastructure that provided global inventory-free fulfillment of low velocity books. It had been adopted by tens of thousands independent authors and small publishers. Early on, we proposed our POD solution to a major publisher, with a clear value proposition: give us your out-of-print backlist, and for no effort earn incremental sales. The sales pitch could not have gone better. Lots of smiles, nods, agreement. But when we went for the close, the response from the large publisher was essentially, “it all sounds fantastic … but we are never the first to do anything.” We solved a major publisher problem, yet the status quo prevailed.
In our latest BiblioBoard venture, we identified a problem that seems even larger in scope and threatens the long-term role and viability of libraries in the digital age. The problem revolves around existing library eBook lending platforms and can be summed up as follows:
– Patron usage of eBooks remains very low (6% or less), particularly compared to popular consumer products from Amazon and Apple (back in 2011, Amazon announced that eBook adoption had passed 50%).
– Libraries are operating in fear of success, as higher patron usage (under the existing eBook circulation business rules) leads to increased wait lists, budget crises, or both. If they succeed, they create more problems.
So we find ourselves again up against the wall of the status quo.
If one were to look at the demand curve for a typical publisher catalog, we would find a large head (the “front list”) and a very long tail. Intuitively we understand that most consumer book sales occur in the first year or two after publication. Publishers require that libraries use these artificially constrained eBook circulation rules to protect the value of their front list, perhaps 5% of the overall catalog. But they also applied the same business rules to the other 95%. This has resulted in an amazingly clunky user experience (long wait lists, cumbersome check out processes, limited reading periods, etc.) and, not surprisingly, low patron usage. And these circulation rules address a largely a made up problem, as usage stats illustrate that these rules are simply not necessary for most long-tail (lower demand) books. Ironically, this becomes a self-reinforcing cycle, as usage drives library priorities, budgets and funding. The result is a chasm has now been torn between the publishing and library worlds, an unnecessarily adversarial relationship with an incredibly influential industry.
The reality is that publishers are also afraid. And not without justification, as their traditional business models have been materially impacted by market forces. They fear the negotiating power of Amazon, who has now moved into publishing. They fear the democratization of book distribution brought on by the success of self-publishing, which thanks to companies such as our CreateSpace alma mater, have demonstrated that independent authors have a legitimate place in the world of media bestseller lists. They fear cannibalization from library distribution. They fear the unknown, and they fear change. Or rather, as Ronald Heifetz once said “What people resist is not change per se, but loss.”
There is another way to bridge the divide. Let me paint a metaphor. Netflix has millions of users and is incredibly intuitive and engaging. Notably, users have no expectation when they subscribe to Netflix that they will get the latest content. Indeed, it is only after movies and shows have exhausted their prime consumer business potential (theaters, DVD, on-demand, etc.) does it become available to subscribers. This does not, in any way, imply that the service is not of high value. Moreover, the service has had little cannibalistic impact on sales, and it actually has many marketing benefits. After Netflix offered the Breaking Bad series, it drove millions of consumers to buy the latest season (myself included :). It also exposed new content and artists to millions of consumers who might not otherwise have discovered their resonance. Best-selling author Hugh Howey gets this, and uses his back list to drive sales of his front list. Library Journal recently found that over 50% of library users go on to purchase books by an author they discovered in the library. So the library has become an effective vehicle for independent authors to get discovered and build a marketing presence. Library Journal’s SELF-e program addresses the fundamental challenge libraries face in this navigating self-published content.
Libraries also have an important role in bridging this divide, where there is an interesting philosophical debate that surrounds the central question of whether it is the role or responsibility of libraries to provide patrons with access to best sellers at the same time as paying consumers. Many view it as a social responsibility to not “restrict access” to books that patrons might not be able to afford. One library received much attention for spending $23,400 for patron access to a single eBook title, “Fifty Shades of Grey.” Putting aside the literary merit of this particular book, the question is really whether this is a good use of finite resources, when that money could be used to expose patrons to far larger pools of great literary content. Is the central role of the library to level the economic playing field between the content haves and have nots, or is it broadly promote literacy and education?
Both libraries and publishers have a role to play in this drama. But an important first step is to understand the other’s position and find a better model, because the current one just isn’t working. Libraries can become the biggest advocate for publishers but they can’t as long as they are understandably reluctant to recommend or promote content that their patrons can’t actually easily access, and thus causes them more pain. Our BiblioBoard Library platform also plays a role in addressing these challenges, helping libraries and publishers find common ground. An upcoming Publishers Weekly executive roundtable is focused on bridging this divide. The focus of BiblioBoard is exclusively on enabling an amazing patron experience (the three E’s of software design that I outlined in my recent TEDx Talk: Easy, Elegant and Engaging), providing a shared software service that handles all the technical challenges of our mobile world, and an open platform with the freedom to deliver ANY content they want. And, of course, we continue to work with publishers around our PatronsFirst business model, and today have hundreds of publishers (and over 100,000 books) ready for the brave new world. Status quos are meant to be broken.