Archive for overdrive
Overdrive Unveils Big Library Read Pilot Project
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Overdrive has gained the support of over 3,000 libraries for a new pilot project to take ebook accessibility to an entirely new level. The intention behind this new initiative is to create a global “library book club.”
Library partners in the OverDrive network will be invited to participate in the pilot program beginning May 15 – June 1, 2013. Participating libraries will be provided no-cost access to the librarian-selected ebook The Four Corners of the Sky by Michael Malone via Sourcebooks. This title will be prominently displayed on the OverDrive-powered library websites, and discoverable through the libraries’ catalogs. For the pilot, the ebook will be simultaneously available for any and all readers with a library card to browse, sample, and borrow. At the end of the pilot period, the title will be removed from the collection, but libraries can still buy it.
“We want to demonstrate once and for all the enormous influence of the library demographic, and that when libraries put an ebook in their catalog it serves a valuable role in increasing exposure and engagement with an author’s work,” said Steve Potash, OverDrive’s CEO.
Michael Malone said in a statement, “I am passionate in my commitment to public libraries. They are the guardians of both our knowledge and our art, and have always been champions of the faith that reading enlarges our humanity. Thanks to programs like Overdrive, we now have access to the best of world literature in practical, easy-to-use digital formats. That possibility is tremendously exciting to me.”
Sourcebooks and Overdrive will share the data from the ebook being available in so many different libraries. This will gauge whether the program has traction and whether or not it will continue into the future. I surmise that with this particular title getting so much visibility, it could turn into a bestseller. This would be one of the first times a pilot project could propel a book into the upper echelons of book sales.
Big Library Read has the potential to do something in the library industry that is not possible with a physical book. Unlimited copies, available to as many library patrons as you want, without a limit. This is huge news and a very commendable project. Overdrive currently has the largest market penetration with ebook distributing for libraries in Canada, US, Ireland, UK, and Australia with a 90% overall reach.
The status of this report, as well as the whole reach and statistics, will be presented at Book Expo America at the end of the month. Of course, Good e-Reader will be there live, bringing you interviews with all parties involved.
Digital Comics in Libraries: Still Working on It
Posted by: | CommentsPublishers Weekly’s Heidi MacDonald has done a comprehensive overview of graphic novels and libraries, and she includes a discussion of digital library programs, which are still evolving even as we speak.
OverDrive, the biggest vendor of e-books for libraries, gets no love in this article. The prices are too high and the graphic-novel catalogue is too limited. Librarian Robin Brenner would like to see comiXology offer library services, and indeed, their competitor Comics Plus is developing a library service that will roll out this summer.
According to Elder, Comics Plus, which launches in beta this summer, will offer a broad-based subscription model—libraries spend a certain amount of money and are charged for each check out, a digital file that self-deletes in two weeks. Advantages over print are discoverability and range of material. “The number of titles in your catalogue increases by an order of magnitude, and the efficiency goes way up. If a book is circulating a lot, you buy the print edition, too,” Elder says. Elder’s research included number-crunching to show that the digital lending system is profitable for all. The cost is about 50¢ per checkout, comparable to the cost of print comics; and it’s actually more profitable for publishers. “On a typical checkout a publisher makes 9¢ to 15¢. With our system, [the publisher] gets 30¢—literally everybody wins.”
Some publishers have balked at signing on, perhaps for fear of piracy, MacDonald speculates, but they might be getting it exactly wrong: Brenner thinks readers aren’t demanding digital comics from libraries because they are going to pirate sites instead. For a publisher like Viz, whose series can run for many volumes, it makes sense to participate in a system that gives them something for each checkout, rather than have readers go to pirate sites for their fix.
One thing to keep in mind with regard to all this is how digital services regard e-books. My local library has OverDrive, and I never use it, because they treat e-books like print books: The library buys a limited number of copies, and each book can only be checked out by one patron at a time, so when I go to look for a book, it’s never available. iVerse’s system, as it was explained to me, allows unlimited checkouts, and charges the library for each one. When the library reaches its spending limit, the comics disappear, although Elder told me there would always be a selection of comics available for free. So what iVerse is selling is really access to a real digital library, rather than single e-books. Instead of hedging their bets and only getting digital editions of the most popular titles (which are then always unavailable to most patrons), they can offer access to an entire library and not only allow multiple people to read the same book at once but also avoid paying for unpopular titles.
Sourcebooks, Overdrive Pilot Reshapes Relationships Between Publishers and Libraries
Posted by: | CommentsTwo of the most innovative entities in the book industry are headed up by two of the most foward-thinking individuals in the business. Thankfully, the results of Dominique Raccah and Steve Potash working together on a pilot program stand to be nothing short of astounding, and hopefully to completely overturn any issues the industry has with library ebook lending.
Publishing company Sourcebooks is working with digital media content provider OverDrive on a short-term program to document the effects of lending. 35,000 librarians were invited to participate in the program, which will invite all of their library patrons to simultaneously use a single Sourcebooks title, The Four Corners of the Sky, between May 15th and June 1 in what the partnership is calling the “Big Library Read.”
Powered by OverDrive for its member libraries and documented in terms of impact on sales by Sourcebooks, the program is going to attempt to demonstrate once-and-for-all the effects of letting people borrow an ebook. OverDrive will track the lending of the book, and Sourcebooks will follow the sales of that title and the other titles published by author Michael Malone.
The plan is to reverse some of the long-held misconceptions that ebook lending could lead to increased piracy and decreased sales, a belief that has already been demonstrated to be false by Kobo at Digital Book World back in 2012 when Michael Tamblyn presented sales data for Suzanne Collins’ Hunger Games trilogy. His data showed that the sales of all three titles increased after the book was made available for lending, especially in regards to the sequels as patrons were eager to continue reading after being able to borrow the first book.
The program will also work on brand recognition and author following by determining how many patrons read or sampled the book, how many patrons went on to search for the author’s other titles, and inviting the patrons to follow the author via social media and tracking the increase there. Early data from this pilot will be presented at BookExpo America in May.
Overdrive Now Offering New eBooks from Hachette Book Group
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Overdrive, one of the largest companies facilitating the delivery of electronic books for libraries has announced a new deal with the Hachette Book Group. Starting May 7th, over 5,000 eBooks from Hachette will be added to the Overdrive catalog and include notable authors David Baldacci, Sara Zarr, Sandra Brown, James Patterson, David Sedaris and Kate Atkinson.
Hachette Book Group eBooks will follow a one-copy/one-user lending model, and there will be no checkout or term limit for the titles on the OverDrive platform. All eBooks titles will be available, which means it will be available on Overdrive the same day as their printed counterparts. Over 22,000 libraries in Canada, US, Australia and many other countries are able to add these new books into their system.
“Hachette Book Group offers many of the most beloved authors and series in the world and we’re thrilled to be able to offer them to our OverDrive network,” said Erica Lazzaro, director of publisher relations at OverDrive. “We’ve worked hard to support and advocate for libraries by adding the top publishers and most popular eBooks and audiobooks, and bringing Hachette into the fold reaffirms the important role that libraries play in connecting readers with books and authors.”
Top eBook Lenders Selected as OverDrive Library Leaders
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As more and more public and academic libraries institute ebook lending for their patrons, there are a few standout programs that are doing their utmost to further the lending design and foster discovery for books and authors. Today, Clevland, Ohio-based OverDrive, a leading supplier to institutions of digital content in a variety of forms, announced it had made selections for its list of top lending leaders for the previous year.
For 2012, the Library eBook Leaders are:
1. King County Library System, Wash. (1.3 million checkouts)
2. New York Public Library (1.1 million checkouts)
3. Toronto Public Library (900,000 checkouts)
4. Seattle Public Library (850,000 checkouts)
5. Hennepin County Library, Minn. (750,000 checkouts)
Public libraries recording the fastest growth for their eBook-lending catalogs in 2012:
1. Moreton Bay Libraries (Australia) (464% growth)
2. Mideastern Michigan Library Cooperative (370%)
3. Western Plains Library System (Okla.) (351%)
4. Up North Michigan Consortium (317%)
5. Northeast Texas Digital Consortium (300%)
OverDrive’s 2012 Outreach Program Contest recognized the following partners for raising awareness for eBooks and audiobook collections through effective and creative community outreach campaigns:
Best Overall Campaign: Mid-Continent Public Library, Mo.
Best Online Campaign: Marion County Public Library System, W. Va.
Best Inside the Library Campaign: Sacramento Public Library, Calif.
Best Outside the Library Campaign: Kent District Library, Mich.
Best Use of Reading Devices: Lambton County Library (Ontario, Canada)
These selections were made based on data that OverDrive collected during the course of the year. OverDrive will be unveiling some enhancements to its current catalog in the coming year, including streaming video technology, and new APIs that enable libraries to fully integrate digital and print catalogs.
Macmillan eBooks Available via Overdrive on March 1st, 2013
Posted by: | CommentsMacmillan and Overdrive announced a new ebook pilot program last month that will see a number of titles from their Minotaur imprint become available to libraries. We now have a definitive date of March 1st, 2013 that will bring over 1,200 ebooks that will be added to the Content Reserve system for libraries to to purchase.
The new Macmillan pilot program will abide by the one-copy/one-user lending model, and libraries will be able to circulate each copy for 24 months or 52 checkouts, whichever comes first. Libraries will then have to purchase the digital title again in order to keep loaning it out to patrons. The average ebook edition will cost $25.00, which is fairly affordable when you compare it to Random House’s digital books that cost almost $85 per title.
When we were at the ALA Mid-Winter Conference, we talked to president Maureen Sullivan who told us “I am so pleased Macmillan Publishers is beginning to sell ebooks to America’s libraries so that we may connect their authors and our readers in the digital age. This is a welcome acknowledgment of our advocacy and the importance of the library market. We have always known that library lending encourages patrons to experiment by sampling new authors, topics and genres. This experimentation stimulates the market for books, with the library serving as a critical de facto discovery, promotion, and awareness service for authors and publishers.”
Also it is important to note that Overdrive is not the only company participating in this pilot program. Baker & Taylor’s Axis 360 and the 3M Cloud Library will also be offering these books under the exact same conditions as Overdrive.
Macmillan Library eBook Collection Highlights
“Pray for Silence” by Linda Castillo
“In the Bleak Midwinter” by Julia Spencer-Fleming
“The Tourist” by Olen Steinhauer
“Quiche of Death” by M.C. Beaton
“The Lock Artist” by Steve Hamilton
“Heartsick” by Chelsea Cain
“A Taint in the Blood” by Dana Stabenow
“Blue Heaven” by C.J. Box
“Burn” by Nevada Barr
“The Real Macaw” by Donna Andrews
“A Crimson Warning” by Tasha Alexander
“A Burial at Sea” by Charles Finch
eBook Television Commercial Increases Circulation for One Library
Posted by: | CommentsLibraries tend to rely on word of mouth advertising to promote their digital collections. In some cases they are developing their own in-house posters and other marketing materials to promote ebooks in their physical locations. Oklahoma’s Metropolitan Library System is doing something quite different and has developed a television commercial hyping their e-Media platform with Overdrive digital lending.
Kim Terry, director of marketing and communications, said the commercial had a simple message and was a product of their own library system. The commercial was developed by their local staff and IT department to convey a very simple message. Kim recently said “We decided to book the commercial on cable from December 17 to January 19, and on Fox and the CW broadcast channels from December 17 to December 31.” They broadcast the commercial on popular shows, such as The Daily Report, Colbert Report, Family Guy, Big Bang Theory, Vampire Diaries, and many more! Obviously they were aiming for the youth market because they are quite savvy with technology and often had their own smartphones, tablets, and e-readers.
The first television commercial devoted to ebook lending was an unbridled success. Kim elaborated on the statistics and said “Soon, our eMedia stats started jumping. In one month, our total eMedia website patron sessions increased from 97,134 to 156,867 for a 61-percent increase. We went from 39,004 eMedia checkouts to 50,240 checkouts. Over 1,700 new customers began using our eMedia site since the commercial started running, which was a 22-percent increase over the previous month.”
Overdrive Launches Free eBook Trial for Schools
Posted by: | CommentsOverdrive is the largest company that facilitates the digital lending of ebooks for the vast majority of libraries and schools. The company is launching a new pilot program that will allow schools to try the system for free and see if it will be a good fit for the staff and student body alike.
With this free trial, schools can lend almost 1,000 popular and educational ebook titles to students for use anytime, anywhere, on any major e-reading device or tablet. Students simply browse or search for an ebook, borrow it from the school library with their trial period library card, and read on devices they already own or have been provided by the school. This system will play nicely with ILS platforms.
If you are interested in starting your school’s Free eBook Trial, you can click here.
OverDrive’s Digital Book Mobile Goes on Tour
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Just as exciting as the news that any 80s hair band is going on the road, OverDrive announced this morning that its digital bookmobile is kicking off a North American tour tomorrow, with its first stops lining up on the West coast. This is the sixth year that the 18-wheeler sized virtual library will roll out to schools and public libraries, giving demos of what digital reading can do for library patrons of any age.
According to OverDrive’s press release, “The Digital Bookmobile is a high-tech update of the traditional bookmobile that has served communities for decades. The vehicle is equipped with broadband Internet-connected PCs, high-definition monitors, premium sound systems, and a Gadget Gallery featuring a variety of eReading devices. Interactive learning stations give readers the opportunity to search the host library’s digital collection, test out supported eReading devices, and sample eBooks, audiobooks, music and video.”
In its six-year tenure of raising awareness and understanding of digital lending, the bookmobile has welcomed over 100,000 visitors through the truck at over 400 stops along its travels. Notable events have included its kick-off in New York City’s Central Park and the Library of Congress’s National Book Festival in Washington, D.C. Patrons who visit the traveling ebook library can sample content from OverDrive’s catalog of over one million titles, as well as streaming audio and video, audiobook downloads, and more.
For a full schedule of upcoming stops along the North American Book Tour, click HERE. OverDrive is a leading provider of digital content in various media to over 22,000 schools, libraries, and retailers. The recent addition of streaming content to schools has made OverDrive one of the most popular single-source suppliers of media for lending.
Breaking: Overdrive to Bring Digital Manga to Libraries
Posted by: | CommentsDuring the recent American Library Association Mid-Winter Conference, we received the news that Overdrive is working on distribution agreements with Kondansha, Shogakukan, and other Japanese Manga publishers. The end result will see thousands of Manga titles available to libraries to integrate into their catalogs.
CEO of Overdrive Steve Potash was in Japan a few weeks ago, meeting with representatives of Nintendo. Both sides were in negotiations about the HTML5 Overdrive Read app that was demoed at ALA-MW. Part of the trip entailed meeting with at least three confirmed Manga publishers to iron out agreements to have thousands of popular titles cross over to the online reading platform.
HTML5 offers the ability to render complex images and Japanese text. The Overdrive Read app will allow customers to read both English and Japanese Manga sometime this year. There is no known date for when the new system will launch, but we were told that sometime this year we can expect to see something.
President of ALA Maureen Sullivan Talks about the Shift to Digital
Posted by: | CommentsIn the last few years, the transition to digital ebooks in libraries has been accelerating. Many companies such as 3M, Overdrive, Baker & Taylor, and Recorded Books have all come of age and offer complete solutions for libraries offering electronic books. The American Library Association President, Maureen Sullivan, spoke to Good e-Reader about some of the issues facing libraries in this arena.
Maureen said that during 2012 librarians have become increasingly aware of the benefits of digital content. She said it was essential to stay informed on the different companies that offer solutions. She said its also important to know your audience and geographical location. It is easy for younger librarians to get carried away with wanting to offer ebooks, audio books, and video content to their patrons. Doing your due diligence on what your patrons want is of critical concern. Make no mistake, libraries going the digital route often have to spend close to $10,000 just to get set up, and many small and regional locations don’t have that type of money.
Whether libraries shift to digital or not, Maureen says that “libraries may evolve their design and be more modern, or some may even move into a pure digital experience. We will always have libraries and this is a very transitionary period we are all going though, it is very exciting time to be a librarian.”
Overdrive Demonstrates HTML5 Reading on the Wii-U
Posted by: | CommentsOverdrive is hoping to bring younger readers into the library to borrow digital books in innovative new ways. The company, famous for being the largest content distribution platform, showed off its Overdrive Read HTML5 platform today to Good e-Reader at the American Library Association Mid-Winter Conference in Seattle, Washington.
The Nintendo Wii-U is the latest generation console, featuring a tablet you hold in your hands that acts as a controller when you play games. One of the neat elements is that it has a fully featured internet browser that is HTML5 compatible. You can read ebooks on your Wii-U tablet or even sned whatever content that is on your screen to a large screen television.
The HTML5 reading app that Overdrive uses was originally developed by Australian based Book.ish. It had lots of potential, which is the reason overdrive purchased the entire company last year. The platform is now seeing a wider roll-out, and customers can borrow and read books on any HTML5 compliant web-browser.










