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kobo
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Kobo at Walmart will be the deathblow for the B&N Nook
The only meaningful competition in the United States is Amazon and Barnes and Noble. Amazon sells their Kindles primarily online and people find it hard to get any hands on experience, before they buy one. Barnes and Noble has moved the Nook section to the back of the store and is slowly dismantling all of their Nook kiosks at every bookstore. This situation has been ripe for Kobo to make a major splash.
Exclusive: Here is everything you need to know about Kobo at Walmart in the US
Walmart is installing Kobo ereader stations in over 1,000 stores and will be selling audiobook and ebook gift cards in over 3,500 locations. They also have developed a co-branded app with Kobo and is selling digital content online.