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Young woman reading ebook on an Amazon Kindle, London, England, UKAustralian author Germaine Greer proclaimed on a recent BBC Radio broadcast that eBooks should only cost pennies and that people have a irrational attachment to print.

Germaine was reflecting on the entire Hachette eBook dispute and was in favor of Amazon. “Amazon wants to sell e-books at less, so they should. They should cost less because they don’t have to be put together, stitched, printed, designed, blah, blah, blah. If you skip all that and all you have got is a ribbon of text on a Kindle then it should cost you pennies frankly.”

Printing a physical book obviously costs more due to the industrial-age process involving paper mills and printing presses manufacturing the title and then its distributed by ships,trains and trucks delivering them your local bookstore.

Should eBooks only cost a few pennies? It costs Amazon almost nothing to make and distribute 100 copies of an ebook file to sell to 100 different customers. Credit cart fees are probably the largest per-ebook cost for each incremental sale. Distributing an eBook has no industrial-era components and no industrial-era advantages for Big Publishing.


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bookstore

The global bookselling industry has been experiencing many trials and tribulations over the last decade. Indigo books in Canada has been losing 20 million each quarter for the last year, Borders Books in the US went bankrupt and everyone else is feeling the pinch of Amazon. Are eBooks destroying our bookselling culture.

The Canadian bookselling industry is dominated by Chapters Indigo. You can get a good indication on how many people are buying print books by looking at their overall financial profitability. The bookseller announced a loss of $10 million last November and a massive$20 million decline in June. The latest figures published a few weeks ago have their resources shrinking further, with a $14 million loss and C$180.8 million in total revenue. One of big reasons the losses were not nearly as profound as they could have been, was primarily due to the fact seven bookstores closed.

On February 16, 2011, Borders applied for Chapter 11 bankruptcy protection and began liquidating 226 of its stores in the United States. It liquidated 399 retail outlets on July 22, with the last remaining stores closing their doors on September 18, 2011. Rival bookseller Barnes & Noble acquired Borders’ trademarks and customer list.

Bernard Terrades is a bookseller in Paris and recently said Amazon is dominating in France, and is robbing the country of its culture. “It’s completely empty,” Terrades said. “There is no connection with customers. People have lost the curiosity to go out and find books.”

The battle in Europe is as much cultural as it is financial. In France, the government moved to protect independent bookstores, as it has for years, because books hold a revered spot in a country that’s produced literary giants such as Voltaire and Proust. Last year the French government enacted a new law that prevents the free shipping of physical books online. Amazon countered by charging a simple penny for shipping, which is a token amount and still causes problems.

According to a recent feature in the Seattle Times, the paper said “Many French see bookstores as the heart of that culture. They aren’t just shops to pick up the latest best-seller, but a civic space that helps keep its citizenry engaged and informed. To many, preserving bookstores isn’t merely about saving an industry; it’s about perpetuating ideals integral to being French.”

Many of the top publishers, such as Random Penguin, Hachette and Simon and Schuster derive around 25% of their global revenue from eBooks. It is a rising segment that is helping them make extra revenue due to the affordable nature of creating and distributing them.

Amazon is battling cultural currents globally,  as demonstrated by their recent behaviorisms. Whether its stiff Hachette negotiations or battling German warehouse workers. The UK government has publicly chastised them for diverting their revenue offshore, resulting in a huge tax dodge.

eBooks have their downsides, aside from disrupting the traditional bookselling industry. A recent study had 28 copies of the same book distributed half in paperback format and the other half on the Amazon Kindle.  Anne Mangen of Norway’s Stavanger University, a lead researcher on the study said “The Kindle readers performed significantly worse on the plot reconstruction measure.” The readers struggled to make sense of the key 14 plot aspects. The researchers suggest that “the haptic and tactile feedback of a Kindle does not provide the same support for mental reconstruction of a story as a print pocket book does”.

“When you read on paper you can sense with your fingers a pile of pages on the left growing, and shrinking on the right,” said Mangen. “You have the tactile sense of progress, in addition to the visual … [The differences for Kindle readers] might have something to do with the fact that the fixity of a text on paper, and this very gradual unfolding of paper as you progress through a story, is some kind of sensory offload, supporting the visual sense of progress when you’re reading. Perhaps this somehow aids the reader, providing more fixity and solidity to the reader’s sense of unfolding and progress of the text, and hence the story.”

Bookstores a place where like minded souls conglomerate for the love of literature. The average person is shopping for books, chilling on a couch and skimming through a magazine or socialize. The minute you walk into a bookshop you are engulfed by sensory immersion. Shopping for eBooks do not offer a social experience, but a solitary one.

Categories : Bookselling, E-Book News
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alexszapiroh

Amazon has been selling Kindle e-Readers and eBooks in Brazil for the last two years. You might say the Seattle based company has digital locked up, but print titles have been non-existent, until today.

Over 150,000 print titles in Portuguese are now available to be ordered on Amazons Brazilian website. If customers spend over R$69, there is free shipping. These titles are in addition to the 35,000 eBooks they have available, also in Portuguese.

In a statement, Amazon’s founder and CEO Jeff Bezos said the site would be “the largest and most convenient site for Brazilian readers to find and buy” print and digital books at low prices.

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css_help

When it comes to converting eBooks from one format to another, you have likely heard of Calibre. It remains one of the most popular tools out there, and is deeply expansive. In the past, they have catered exclusively to users, but now that Sigil is not actively developed anymore, they are trying to appeal towards creators.

Calibre 2.0 is now available and the eBook Creator package that debuted last year has undergone a severe revisement. One of the most compelling is the spell check system, which now allows for the manual importing of dictionaries. It also has newfound support to extrapolate PDF metadata  and the ability to click on any HTML/OPF/NCX tag name or CSS property and the editor will open some help for that item in your browser.

Many users are attracted to Calibre for a number of reasons. Some want to simply make eBooks out of popular websites, and read them on their ereader or tablet. Others download 3rd party plugins to strip the DRM off of purchased content.

Calibre has a very clunky and unintuitive interface and may alienate the average user. It has very extensive options to edit meta data or to optimize an eBook for a specific device, such as a Kindle, Kobo or Nook. It is a little known tool in the hardcore e-reading world, but lead developer Kovid Goyle hopes that indie authors and small publishing companies will take a second look at it.

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The Dutch eBook market has seen excellent growth in the last two years and recent Q2 financial figures from the publishing industry has seen it increase by 18%. We now see eBooks accounting for 26% of all sales, but print books are still strong with 74%.

The Netherlands has a different dichotomy than North America in regards to the way encryption is handled. Only 1 eBook in 50 has the standard DRM, with the vast majority relying on digital watermarks. In North America, the trends are basically reversed with publishers exclusively relying on DRM to safegurd against piracy.

Ditch publishers are certainly seeing eBooks as being viable, despite the fact they only account for 4.7% of book sales. In the first half of 2013, the Dutch eBook market had three million titles digitized and at the midpoint of 2014 there are over five million.

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humble bundle

HarperCollins has been one of the most forward thinking publishers of 2014. They have not only supported Vancouver startup BitLit, which gives you a discounted eBook if you prove you own the print edition, but also Bookshout. Today, HarperCollins has announced a massive new campaign that is running in conjunction with Humble Bundle.

The essence of the Humble Bundle campaign with Harpercollins is that customers can pay what they want for a collection of digital literary works from bestselling authors, like Neil Gaiman and James Rollins, while helping support the Science Fiction & Fantasy Writers of America Emergency Medical Fund, a non-profit organization for authors of science fiction and related genres, and the Comic Book Legal Defense Fund, dedicated to the protection of the First Amendment rights of the comics art form and its community.

Humble Bundle allows for multiple tiers of donations, normally you can get a number of great titles for any amount you want to pay and gives incentives, where if a donation threshold is met, readers get additional titles.

Pay whatever you want and get the following eBooks;

– The Curse of Chalion by Lois McMaster Bujold
– Twinmaker by Sean Williams
– Busting Vegas by Ben Mezrich
– American Gods by Neil Gaiman, and
– Map of Bones by James Rollins with an excerpt of The Sixth Extinction

Customers who pay more than the average price will also receive:

– Angel’s Ink by Jocelynn Drake
– The Wasteland Saga by Nick Cole
– By the Blood of Heroes by Joseph Nassise, and
– The Witch of Portobello by Paulo Coelho

Customers who pay $10 or more will receive all of the above, as well as:
Dead Witch Walking by Kim Harrison and Trouble on Reserve by Kim Harrison, a Humble Bundle exclusive novella.

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kindle reading on the underground

A new European study has found that Kindle owners have a harder time recalling key plot points than paperback readers.

The study, presented in Italy at a conference last month gave 50 readers the same short story by Elizabeth George to read. Half read the 28-page story on a Kindle, and half in a paperback, with readers then tested on aspects of the story including objects, characters and settings.

Anne Mangen of Norway’s Stavanger University, a lead researcher on the study said “The Kindle readers performed significantly worse on the plot reconstruction measure.” The readers struggled to make sense of the key 14 plot aspects. The researchers suggest that “the haptic and tactile feedback of a Kindle does not provide the same support for mental reconstruction of a story as a print pocket book does”.

“When you read on paper you can sense with your fingers a pile of pages on the left growing, and shrinking on the right,” said Mangen. “You have the tactile sense of progress, in addition to the visual … [The differences for Kindle readers] might have something to do with the fact that the fixity of a text on paper, and this very gradual unfolding of paper as you progress through a story, is some kind of sensory offload, supporting the visual sense of progress when you’re reading. Perhaps this somehow aids the reader, providing more fixity and solidity to the reader’s sense of unfolding and progress of the text, and hence the story.”

“We need to provide research and evidence-based knowledge to publishers on what kind of devices (iPad, Kindle, print) should be used for what kind of content; what kinds of texts are likely to be less hampered by being read digitally, and which might require the support of paper,” said Mangen. “I’m thinking it might make a difference if a novel is a page-turner or light read, when you don’t necessarily have to pay attention to every word, compared to a 500-page, more complex literary novel, something like Ulysses, which is challenging reading that really requires sustained focus. That will be very interesting to explore.”

This report makes a lot of sense when it comes to the mental processing of reading digitally vs reading the print edition. You get a sense of accomplishment when you are making significant headway in the paperback, you can see the tangible progress.

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The seminal J.K. Rowling Pottermore website is more than just an eBook store to sell the entire series of Harry Potter eBooks, but also acts as an interactive game and a wellspring of original content. Today, a new 500-word entry about Celestina, who is sometimes known as the “singing sorceress,” provides never-before-known facts about this obscure character whom readers never “meet” in the Harry Potter series although she is mentioned several times and is Molly Weasley’s favourite singer.

Pottermore.com also posted today the audio track of one of Celestina’s songs, “You Stole My Cauldron But You Can’t Have My Heart.” The song is a recording by Universal Orlando Resort featuring Celestina Warbeck and the Banshees who perform live every day at the brand-new, spectacularly themed environment, The Wizarding World of Harry Potter – Diagon Alley. “You Stole My Cauldron But You Can’t Have My Heart” is the first song ever posted on pottermore.com.

The new writing by J.K. Rowling offers colourful new details about Celestina’s early years, career highlights and tumultuous personal life. Rowling calls Celestina “one of my favourite ‘off-stage’ characters in the whole series”. Rowling also reveals that she “stole” Celestina’s first name from a colleague at Amnesty International’s Headquarters in London where she once worked. The story has been posted today because August 18 is Celestina’s birthday, a fact which is revealed for the first time in this new writing. Both the audio track and the new writing can be found in the ‘Floo Powder’ Moment in Chapter 4 of Harry Potter and the Chamber of Secrets on pottermore.com (new users will need to register).

Celestina is referenced in three of the Harry Potter books. The first mention is in Harry Potter and the Chamber of Secrets (Book 2) when Harry hears her name on the Wizarding Wireless Network (wizard radio) while visiting the Weasley home. She’s referenced again in Harry Potter and the Half-Blood Prince (Book 6) when she appears on a wizarding radio Christmas broadcast and once more in Harry Potter and the Deathly Hallows (Book 7). In the charity companion book by J.K. Rowling, “Quidditch Through the Ages”, Celestina is credited with recording Puddlemere United’s team anthem “Beat Back Those Bludgers, Boys, and Chuck That Quaffle Here” – another of the four songs featured in the singing sorceress’s live show at Universal Orlando Resort.

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Unlimited

Amazon Kindle Unlimited is a new program that for a small monthly fee allows you to read 10 eBooks at a time. No major publisher has bought into the Amazon initiative, which insures that there is a tremendous lack of mainstream or bestsellers. Instead, the Seattle company relies on its own cadre of indie authors to populate the ecosystem with their titles from Kindle Direct Publishing. What has prevented Unlimited from really taking off and being embraced by readers? The lack of quality titles produced by indie authors.

In order for an indie author to be enrolled in Kindle Unlimited, they must opt into the Kindle Direct Publishing Select program. This allows their titles to be showcased in the Kindle Lending Library and made available for people to read for free. It also provides many advanced tools, such as free promotional pricing. KDP Select authors are automatically enrolled in Kindle Unlimited and this is how it works. If someone reads their eBook past the 10% mark, the author will get paid on average about a dollar. The money is paid from a revolving pool of revenue that Amazon has on a monthly basis.

Amazon relies on exclusivity for their authors to be opted into the Kindle Lending Library and Kindle Unlimited. This prevents authors from only promoting their works on Amazon and not on Kobo Writing Life, Nook Press or Smashwords.

The bulk number of titles on Unlimited are all produced by indie authors. There are 600,000 eBooks and audiobooks that have been opted into the program. Where do the rest of the books come from? Algonquin, Bloomsbury, Houghton Mifflin Harcourt, Open Road, Scholastic and Workman.

Some authors such as Hugh Howey were automatically opted into Unlimited, but did not have the same exclusivity as your run of the mill first time author. Howey and others had a limited amount of time they could distribute their titles throughout other retailers but at some point in time, they have to decide whether to fully embrace Unlimited on a title by title basis.

Most of the indie authors that actually make a decent living off of their works often have a head for the business. They are active on Twitter and other social media networks promoting their personal brands. They focus on multiple distribution platforms because it basically takes on average, two years to develop a core readership base. These authors do well because they do not rely on a singular source of revenue, but glean it from Apple, Amazon, B&N, Kobo, Smashwords, Scribd and Oyster. Sadly, the authors that do rely on Amazon for the most part have poorly written titles and will never be purchased or loaned out for free. This makes Unlimited a barren wasteland of quality content from indie authors.

Should avid readers sign up for Unlimited? I would advise against it. The service is only available to residents of the US and there simply isn’t enough quality content to make it really viable beyond the first month.

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sony-kobo-bookstore

Sony has been selling e-readers and eBooks since 2004 and they were the first mainstream company who made a serious powerplay to cultivate the industry. Their successes and failures over the years acted as a playbook for Amazon, Barnes and Noble, and Kobo to enter the the fray and immediately make an impact. Sony eventually got nudged out of the business due to the prices of e-readers coming down, to a such a point, that it was not financially viable anymore to continue. In February 2014 Sony announced that they were exiting the eBook space and Kobo would take over their book business. Aside from the preliminary press release Kobo has been silent about their dealings with Sony, but today Kobo CEO Michael Tamblyn has spoke to Good e-Reader all about it.

“In North America we have been really happy with the Sony customers coming over to Kobo. People have been really interested and excited about our retail ecosystem and our investment around recommendations and how to discover your next great read. As a company, we are very happy with the collaboration and quality of customers coming over.” said Tamblyn.

Michael is referring to Sony closing their online eBook store and gravitating their existing client base to Kobo. The entire modern line of Sony e-readers such as the PRS-T1, T2 and T3 have received firmware updates that removed the Sony Reader Store and implemented the Kobo store. Existing Sony customers had emails sent over to them before the big change, instructing them on how to transfer their existing customers over to Kobo.

“The Sony and Kobo relationship has been successful in a couple of ways, we are concerned about people accessing their digital libraries for the long-term and buy new books. Our primary motivation was stepping in for a company exiting the eBook space and allowing customers to buy new titles.” Tamblyn elaborated.

Not all customers were happy for the Reader Store to close and switch to Kobo. Jeff P recently wrote “HORRID! HORRID! HORRID! I’ve been a member since November 2007. The only readers or tablets I’ve ever were Sony so that I could use the reader software. I once told a sales clerk that I didn’t need the extended warranty because I was buying a Sony. Almost every piece of electronic equipment I have is Sony. I won’t buy another Sony ANYTHING. Yes, you say customers are first, well, I’m the first customer to tell you that you’ve made a HORRID mistake and I’m never going to buy another Sony product EVER.”

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Amazon has finally rolled out their pre-order program for all authors who distribute through the Kindle Direct Publishing. Self-published authors will be able to start selling their title before its officially ready, giving them the ability to hype the book in advance and start capturing sales.

Indie authors can only start selling the book 90 days before the book’s release date.  When they make your book available for pre-order, customers can order the book anytime leading up to the release date you set and it will be delivered to them on that date.

One advantage of pre-order is that authors can begin promoting the book before launch to help raise awareness. There are various avenues in the Amazon ecosystem to drum up hype, such as your book’s pre-order page on Author Central, Goodreads, your own site, and elsewhere. Also, pre-orders will contribute toward sales rank and other Kindle Store merchandising even before the book is released, which can help more readers discover your book.

Amazon has just released a helpful FAQ which addresses many of the most popular questions and concerns from the KDP pre-order program that has been beta tested over the last year.

How it works

You’ll list your book as you would with any other KDP book. When you’re adding a new book, on Step 4, “Select Your Book Release Option,” you will choose “Make my book available for pre-order” and set a date in the future. That’s it.

Though your book isn’t available for download yet, we’ll still publish a product detail page for it within 24 hours of approval. Customers can order the book anytime leading up to the release date you set and it will be delivered to them on that date. However, customers won’t be able to download sample content for pre-order books.
You can list pre-order books in all marketplaces except Amazon.com.in, where pre-orders are not currently available. Your book will release at midnight local time in each marketplace.

Requirements

When you list a book for pre-order, you’ll need to upload the final version or a draft manuscript of the book file for review. Typically, a draft manuscript would be something like a complete book that might still need copyediting and proofreading. We won’t show the version to customers, but we’ll need to preview the content for compliance with our Program Policies before creating the pre-order detail page. It will go through the same review process that any other KDP book would. Your final version must be uploaded 10 days before the release date you set.

Eligibility

Only new KDP books are eligible for pre-order. Public domain books are not eligible for pre-order. You may list up to 10 titles at once for pre-order, with room for more pre-order listings as you release each title.

Reporting and Royalty

Your pre-order report is updated as orders are placed. This report includes pre-ordered units, pre-order cancellations, and net pre-order units. Your pre-order sales data will not appear in other reports until after your book is delivered to customers on its release date. After that, you’ll see pre-order units listed in the Prior Months’ Royalties report, under the “Pre-order” transaction type.

Once your book is released and customers start downloading their copies, you will receive credit for final sales. Once you meet the monthly minimum sales threshold, you’ll be paid royalty approximately 60 days after the end of the month.

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amazon

Over the weekend Amazon launched a new propaganda website that dumbs down the contract dispute between Hachette and Amazon. It targets the readers and proclaims that Amazon just wants to keep book prices around the $9.99 mark and doesn’t think its fair that users pay beyond that. Amazon encouraged its readers to directly email  Hachette CEO Michael Pietsch to end the dispute for good, here is what he said.

“Thank you for writing to me in response to Amazon’s email. I appreciate that you care enough about books to take the time to write. We usually don’t comment publicly while negotiating,but I’ve received a lot of requests for Hachette’s response to the issues raised by Amazon, and want to reply with a few facts.

Hachette sets prices for our books entirely on our own, not in collusion with anyone.

We set our ebook prices far below corresponding print book prices, reflecting savings in manufacturing and shipping.

More than 80% of the ebooks we publish are priced at $9.99 or lower.

Those few priced higher—most at $11.99 and $12.99—are less than half the price of their print versions.

Those higher priced ebooks will have lower prices soon, when the paperback version is published.

The invention of mass-market paperbacks was great for all because it was not intended to replace hardbacks but to create a new format available later, at a lower price.

As a publisher, we work to bring a variety of great books to readers, in a variety of formats and prices. We know by experience that there is not one appropriate price for all ebooks, and that all ebooks do not belong in the same $9.99 box. Unlike retailers, publishers invest heavily in individual books, often for years, before we see any revenue. We invest in advances against royalties, editing, design, production, marketing, warehousing, shipping, piracy protection, and more. We recoup these costs from sales of all the versions of the book that we publish — hardcover, paperback, large print, audio, and ebook. While ebooks do not have the $2-$3 costs of manufacturing, warehousing, and shipping that print books have, their selling price carries share of all our investments in the book.

This dispute started because Amazon is seeking a lot more profit and even more market share, at the expense of authors, bricks and mortar bookstores, and ourselves. Both Hachette and Amazon are big businesses and neither should claim a monopoly on enlightenment, but we do believe in a book industry where talent is respected and choice continues to be offered to the reading public.

Once again, we call on Amazon to withdraw the sanctions against Hachette’s authors that they have unilaterally imposed, and restore their books to normal levels of availability. We are negotiating in good faith. These punitive actions are not necessary, nor what we would expect from a trusted business partner.

Thank you again and best wishes,

Michael Pietsch

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Untitled-1

Voracious readers have many different options available to peruse their favorite book. Tablets, e-Readers, smartphones and real books are all viable options. Over the course of the last month we have ran a poll on our website where 784 people weighed in on their reading habits.

The vast majority of people (58%) prefer a dedicated e-reader, such as the Kindle, Nook or Kobo. 16% of the respondents proclaimed that they still primarily read paperback or trade books, while 15% read on their tablet. Smartphones (4.59%) , PC (1.15%) , Laptop (2.04%)  and ultrabooks (.13%) were very negligible.

I am not surprised that the Good e-Reader audience reads on their e-ink device, as it is easier on the eyes and has wicked battery life.

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